Would you say that product placement in a TV show is like a hyperlink from one website to another?
Portal websites are sites that link to your main website and have a similar theme. Basically, they provide another portal, or doorway, for visitors and search engines to get to your main website. This is similar to TV channels which are basically another portal or doorway to either advertise other channels or products to customer. If you watch a sitcom on TV, you will see that half of the time of the sitcom is spent on advertising for other websites, programs, series, or just general ads of products to customers.
One Response
brother_lu
06 Feb 2010
what odd tv are you watching??
product placement is someone holding a coke can or eating from a papa john’s pizza box…
if it’s those things on the bottom of the screen.. then it’s more like banner ads that annoyingly pop out when you’re trying to read an article…