I would think a bookstore textbook, like the 400 page SEO Engine Optimization Bible would touch on most of your needs (my copy is from 2008), hanging around the forums that a search for SEO Forum or Webmaster Forum turns up should give you insights to the latest changes and tricks not suitable for publishing.

Some outdated techniques that are no longer as effective that an older guide might contain includes: keyword stuffing, link exchanges, meta data optimization (at least little use with Google), dumb cloaking like coloring text to bg color, and some link farm schemes.

SEO Engine Optimization Bible TOC

Part I: Understanding SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Chapter 1: Search Engine Basics…………………………………………………………………………………………3
Chapter 2: Creating an SEO Plan ……………………………………………………………………………………..17
Part II: SEO Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Chapter 3: Building Your Site for SEO ………………………………………………………………………………33
Chapter 4: Keywords and Your Web Site …………………………………………………………………………..59
Chapter 5: Pay-per-Click and SEO ……………………………………………………………………………………73
Chapter 6: Maximizing Pay-per-Click Strategies………………………………………………………………….97
Chapter 7: Increasing Keyword Success …………………………………………………………………………..115
Chapter 8: Understanding and Using Behavioral Targeting………………………………………………….125
Chapter 9: Managing Keyword and PPC Campaigns …………………………………………………………133
Chapter 10: Keyword Tools and Services …………………………………………………………………………151
Chapter 11: Tagging Your Web Site ………………………………………………………………………………..167
Chapter 12: The Content Piece of the Puzzle ……………………………………………………………………177
Chapter 13: Understanding the Role of Links and Linking………………………………………………….193
Part III: Optimizing Search Strategies. . . . . . . . . . . . . . . . . . . . 209
Chapter 14: Adding Your Site to Directories ……………………………………………………………………211
Chapter 15: Pay-for-Inclusion Services…………………………………………………………………………….219
Chapter 16: Robots, Spiders, and Crawlers ……………………………………………………………………..227
Chapter 17: The Truth About SEO Spam …………………………………………………………………………239
Chapter 18: Adding Social-Media Optimization ………………………………………………………………..247
Chapter 19: Automated Optimization …………………………………………………………………………….257
Part IV: Maintaining SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263
Chapter 20: SEO Beyond the Launch ………………………………………………………………………………265
Chapter 21: Analyzing Success……………………………………………………………………………………….271
Appendices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279
Appendix A: Optimization for Major Search Engines …………………………………………………………281
Appendix B: Industry Interviews ……………………………………………………………………………………287
Appendix C: SEO Software, Tools, and Resources …………………………………………………………….347
Appendix D: Worksheets ………………………………………………………………………………………………359
Glossary …………………………………………………………………………………………………………………….373
Index ………………………………………………………………………………………………………………………..381

you don’t really need to purchase any ebook. most of the ebooks cover the basic concepts that you can find reading some seo blogs online for free. just do a search for SEO or search engine optimization and you will run into lot of resources. look at the sites and try to get a feel for a few sites that have some decent amount of content. read and cross reference with info from other sites as well.

you can read all you want but you will not be able to master SEO unless you practice what you read. good luck