Using separator in title, good or bad for SEO?
Just recently I heard that if we don’t use separator then it will beneficial for my site SERP, is it true??
For example
(a) Search Engine Optimization Australia online internet marketing firm SEO Company Melbourne
OR
(b) Search Engine Optimization Australia – or | or , online internet marketing firm – or | or , SEO Company Melbourne
So what do you think? if i ignore separator usage it will be beneficial for my site SERP? and if yes then how? or which is more beneficial for my site SERP?
Looking for experts replay..
Thanks in Advance
4 Responses
Choicex
26 May 2010
Wingnut
26 May 2010
You’re just wasting characters with the separators. It’s not going to hurt you – but it sure won’t help.
Since no one is searching for "or or SEO" there is no point in using it.
Fred
26 May 2010
An Easy Way to Tell what is Acceptable – See What all the Pros are Doing
Separators are shorter that commas, and since it is important to get those keywords in there as early on as possible, sometimes they are essential. In fact, separators help visually break down a title. But, I think there are some techniques that are even more effective than using separators… Like, optimizing a title for 3 keyphrases simultaneously.
Checkout a company called Omnivision Design, a local internet marketing company (Montreal). They don’t have that many links to their website, but are definitely working some magic as far as onsite SEO is concerned. They appeared out of nowhere for highly competitive terms, such as ‘Montreal Website Makeover’ and ‘Online Marketing Montreal’. See how they have leveraged the title tags on their index page. Brilliant…
Do some tests on your own site, and monitor your rank for targeted keywords using Rank Checker (it’s a Firefox plugin you can download from seobook.com)
admin
26 May 2010
I agree with the above posts, they are mostly a cosmetic thing
You do your own test to find the answer to this by creating 2 almost identical pages on your site, 1 using a title wit separators the other without, then wait and see which page Google prefers, as Google will find both pages but discard 1 of them from its index, as they will be a duplicate page.
The page that Google keeps in its search results will help you identify which type of Title works best.
Good luck