Infuse Creative

New York, NY (PRWEB) March 25, 2008

Infuse Creative Founder and President Gregory Markel shared his years of search marketing experience with Search Engine Strategies conference attendees this afternoon while speaking on video search engine optimization of video content for popular video search engines like YouTube, MySpace, Yahoo Video, Google Video and others.

Drawing from his experience with client/projects including The BBC, New Line Cinema, FOX, CBS, Sony, Universal, Mazda, The National Geographic Channel and others, Gregory detailed a number of important best practices to optimizing videos for video search engines to enable one’s videos with greater presence and popularity while making them more easily found for keywords within the popular video search engines like YouTube.

Gregory talked about the power of social community influence on video ranking and also spoke for the first time publicly, on how video search engine optimization can also be used as a “Free Google Brand Domination Tool” via TubeMogul.com submission to multiple video search engines, (search ‘Scotty Moore Video’ on Google and count the brand instances), and as an aid to search engine brand reputation management, the art of dealing with and managing negative consumer generated content, by using a brand’s video content to displace negative content within search engines like Google.

Gregory emphasized that as video search engines like YouTube, Myspace, Google Video, Trueveo, and Yahoo Video become more and more popular, they should absolutely be utilized by movie, television, news, music, and general video content owners as a powerful source of free/no cost per click and relevant branding and targeting opportunities through video search engine optimization to reach consumers that are looking for video online.

About Infuse Creative:

http://www.infusecreative.com

Infuse Creative, LLC, employs the latest state of the art technologies and methodologies to the search engine marketing benefit of their lead generation, ecommerce, entertainment, and branding/awareness clients such as Mazda, Pacificare, New Line Cinema, Realty Executives and others via full service search engine marketing and Internet marketing services.

About Search Engine Strategies:

http://www.searchenginestrategies.com

Search Engine Strategies is the premier conference series that keeps you informed about search engine marketing and optimization issues. These events teach you the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves.

Contact information:

Melissa Klotz

Melissa @ infusecreative.com

323-960-7790

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Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Gregory Markel On Video Search Engine Optimization at Search Engine Strategies NYC is a post from: Top Blog Placement

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Carlsbad, CA (PRWEB) March 16, 2006

Industry leading search engine optimization firm, Search Engine Optimization Inc. has announced that Garry Grant (CEO of SEO Inc.) and will be speaking at the OMMA Hollywood Conference and Expo in Universal City, CA., March. 27-28, 2006.

Garry Grant (CEO, SEO Inc.) will be speaking on March 28th about the “Ethics Debate in Search”. The session is part of the conference’s Online Content Track. This year’s OMMA conference reflects the increasing prominence of search marketing with 25% of the Online Content Track devoted to search.

“Companies need to understand there is a fine line between ethical and effective search engine optimization,” said Garry Grant, President and CEO of SEO Inc. “This session will help companies understand what guidelines they need to follow.”

Search Engine Optimization Inc. will also be offering free analysis and consultation at their exhibit located in the conference expo.

About Search Engine Optimization, Inc.:

Search Engine Optimization Inc. is a professional search engine optimization firm that specializes in achieving high rankings for their clients on the Internet’s major Search Engines. Leveraging more than 40 years of combined Internet marketing experience, SEO Inc.’s certified search engine specialists have developed and honed a suite of highly effective, proprietary optimization and marketing methodologies that have placed more than 300 leading corporations in the top rankings of world’s leading search engines.

Contact:

Meera Gupta

Search Engine Optimization Inc.

1-760-929-0039

http://www.seoinc.com

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Search Engine Optimization Inc. Joins OMMA Hollywood Conference & Expo in Universal City, CA is a post from: Top Blog Placement

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Brick Marketing Logo

Boston, MA (PRWEB) March 4, 2008

Search Engine Optimization Journal, a top search engine optimization blog, announced today the one year anniversary since its inception. This search engine optimization blog has grown immensely while covering the latest trends in search marketing as well as an array of other widely talked about internet topics. Although many blogs exist on the subject of search engine ranking , Search Engine Optimization Journal has grown at a rate that is incomparable with much of its competition.

In just a year, the blog has grown the average monthly visitor count to over 22,000 unique visitors. Updated daily, the average reader can be assured to receive quality content as well as breaking industry news. Search Engine Optimization Journal is written by search engine optimization expert and Brick Marketing President Nick Stamoulis.

“Over the last year, the search engine optimization industry has continued to evolve and flourish. I am so excited to continue to write about relevant search engine optimization information for years to come,” stated Nick Stamoulis. Search Engine Optimization Journal contains a variety of blog posts including extensive and informative articles that can help the beginner and advanced reader to enhance their techniques and knowledge of search engine marketing.

The Search Engine Optimization Journal blog not only covers new industry trends but also references many other hot SEO topics from other premier search engine blogs on the web. Some of the topics that the Search Engine Optimization Journal include but are not limited to:

    SEO Content Development
    Image Optimization
    Inbound Links
    Internal Linking
    Keyword Research
    Landing Page Optimization
    Link Building
    Link Selling
    Local Search Marketing
    Meta Tags
    Page Rank
    Search Engine Reputation Management
    Search Engine Positioning
    Search Engine Optimization Myths
    Search Engine Optimization Tools
    Video SEO

For more information about partnership opportunities, please call 877-295-0620 or visit the Search Engine Optimization Journal at: http://www.SearchEngineOptimizationJournal.com.

Media Contact:

Nick Stamoulis

781-223-3651

Brick Marketing

nick @ brickmarketing.com

# # #

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Search Engine Optimization Journal Celebrates First Anniversary is a post from: Top Blog Placement

Technorati Tags: anniversary, Celebrates, Engine, First, Journal, optimization, Search

Search Engine Optimization Website Promotion – Keyword optimization: Long tail Vs Short tail Keywords

Did you like my last blog on Search Engine Optimization?

I discussed about Keyword Optimization being one of the most important factor for Website promotion through Search Engine Optimization.

If you somehow missed it, do read it before moving further.

In this blog I will clearly bring out the difference between long tail and short tail keywords and will try to explain how to decide which keyword to use for website promotion.

Basically, there are two kinds of Keywords: Short tail and Long tail Keywords.

What are Long tail and Short tail Keywords?

Broadly speaking, a long tail keyword is a less competitive and niche whereas a short tail keyword is broad and highly competitive. Consider the following example, A short tail keyword would be “Digital camera” while a long term keyword will be “Sony power shot camera”.

Now, you would basically use Long tail keywords like “Sony power shot camera”, only when you specifically know what you want to buy. Wont you? For your ease, consider this example; you will go for “Dell Inspiron-1525 Laptops” only when you know about Inspiron-1525 models otherwise you will just go for “Dell Laptops”. So, what I am trying to say here is there is always a better chance for a visitor to buy a product through a long tail keyword as he already knows about the product. Hence, there is always a better conversion rate associated with long tail keywords.

Remember, lead conversion is like a funnel where lots of traffic gets in but only a few are converted into business, both these categories of keywords lie at different levels of conversion funnel. Another difference is long tail keywords are much less competitive and thus it is relatively easier to get high ranking on SERP(Search Engine Return Pages) for these kind of keywords but at the same time it drives much less traffic.

So, to conclude, getting top rankings by short tail keywords will bring you more traffic but there will be less conversion and the competition will be much more. While getting to the top using long tail would mean less traffic but a more qualified traffic and thus high conversion rates.

Well, that does not mean that you should go for Long tail keywords just because the conversion rate is higher, remember it is the information that you get out of search in the short tail that leads the way to long tail search. To make things clearer, as in above example, you would only go for keyword “Dell Inspiron-1525 Laptops” if you know about them but the question is how would you know about them? By searching “Dell laptops” or “Best Laptops” etc either online or offline (through your friends etc). So, you ought to focus on short tail keywords. Besides they also drive much more traffic and hence are really useful for a long term strategy.

Now, the question that must be popping in your mind will be: how do I as website owner decide which keyword should be aimed at?

Well you should be sensitive to what people search for relating to the product you sell. One of great tools for this is Google Insights for Search and the best thing about it is that it’s FREE, also make use of Google Keyword research tool —–. https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

Look at what people search for in lines with your products. For example, if you are writing a blog on “Search Engine Optimization”, type it as the keyword in the link provided above and see the broad matches that come up. You should always try to maintain an optimal balance between “the amount of competition” and “the amount of traffic” the keyword draws before deciding to use it.

For a start, I would suggest that it would be better if you aim for a relatively less competitive keyword, once you are relatively experienced, you can switch on to short tail keywords.

Besides, one of the most important things you should keep in mind is the relevance of that particular keyword in context with your blog. For example, if you are providing information on SEO, your target keyword should be “Search Engine Optimization Info/Information” rather than “Search Engine Optimization Certification”.

Hope this clarifies your doubts. Comments feedbacks are welcomed. Stay Connected!

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Search Engine Optimization Website Promotion – Keyword optimization: Long tail Vs Short tail Keywords is a post from: Top Blog Placement

Technorati Tags: Engine, Keyword, Keywords, Long, optimization, Promotion, Search, Short, tail, website

Ready to see your website on top search engine returned pages? Introducing…Search Engine Optimization Website promotion (SEO).

Greetings!

Before we start, Do an exercise- type “Click here” keyword in Google and see the 1st page that pops up. You’ll find Adobe Reader within the top 5 positions, now go to their website and try searching for “Click here” on the whole website..

What do you see? Is there even a single instance where they mentioned “Click here” on the entire webpage? Amazed? Want to know the secret?

Just stay connected and you will get it!

Before moving on, for those of you who don’t know, when we type a particular keyword in Google search box, it shows us two kinds of results;

A). Organic Search results - that essentially depends on how important and useful Google thinks that site is for the keyword typed in. (This is based on certain factors discussed later).

B). Sponsored Results - These are the ads provided by the users.

Now, let me present to you some stats that will give you an idea of the power of SEO; The traffic that the second search result gets is around 20% lower than the first search result. The biggest fall percentage wise is going from search result 10 to 11(moving to second SERP). It sees 150% fall in traffic! 77% of users prefer Organic results over sponsored results while searching and around 67% users prefer Organic search results while purchasing. 50% of SEO campaign saw around 500% ROI, while just 22% of the paid campaigns were able to achieve this figure.

What say? Now suddenly SEO seems important to you, doesn’t it?

There are around 200 factors that can affect your rankings in SERP with Google changing its algorithm like 300-400 times a year. It changed around 500 times in 2009! However the most important factors are as summarized below;

Content Creation: This is the most important factor affecting your search visibility. Google is now giving more importance than ever to your contents. With growing sophistication level of Google search algorithms, (mark it, italicize it, underline it); Content creation is most important factor for any increment in your search visibility.

Your content should be unique and original. Plagiarism is highly penalized by Google.

Keyword Optimization: As the video explains that Google carries on a search for the keywords typed in, the results shown are in order of how your website appears to be relevant to Google for that particular keyword. Remember you are competing with millions of other similar WebPages, so to appear among the top results, you should display the importance of that keyword to your website. How to do this? Simple.

-The keyword density should be optimal around 15-20% for 200-300 words. However DO NOT stuff your content with keywords or Google will mark it as spam. -Underline, Italicize, bold your main keywords from which you hope to be found. -If you upload an image make sure that it should be named as one of your keywords. -The spiders start analyzing the pages from top leftmost word so it is always a good idea to start off with your main keyword. -Choose the keywords carefully don’t just go based on number of search per unit time but do consider the competition involved with the keyword. You can do keyword research on Google AdWords Keyword Tool. (It’s free!). -Use your keyword as your Anchor text. -Add meta tags (meta tags actually appear as snippets on the SERP – refer the 1st figure).

Site Architecture: Recently Google launched a search algorithm known as Caffine. It has improved the search speed manifolds plus now Google lays more emphasis on each and every Webpage of a particular website. So, each page of your website should be well optimized, should be linked with one another and most essentially with pages getting highest amount of traffic.

Thus if you have a page getting high traffic, don’t just rely on that, optimize each and every page of your website. It becomes more important if you are an ecommerce website, while advertising a manufacturers’ product you should modify it so that it appears unique, as amazon is doing. It used to put the exact ad on its deep buried down pages and used to draw a huge traffic to its landing page (Landing page is the page that appears when a potential customer clicks on an advertisement.) but now it has not only started to optimize each and every page but also changes the content as already stated; Plagiarism is highly penalized.

Link Building: This is another very important factor; remember I talked about Adobe getting a high rank in SERP for the keyword “Click here” even when it doesn’t use the word even a single time on their entire webpage. Well, here’s the reason; you must have seen many a times, to read a particular file or to view certain video you need to install Adobe reader or player respectively, the website specifically mentions “To download Click here” and this happens in most of the websites having high page ranks and search visibility themselves, what happens is that they actually link to Adobe through the Anchor text “Click here”.

So, your search visibility depends on the importance of the sites that links you. When a website links you, Google considers it to cast a vote in your favor, greater the importance of the site and greater the number of votes you get, more credible is your website to Google and hence your search visibility increases. WebPages linking to the websites linking you directly also have an impact on your search visibility. Moreover, you should always link the pages of your website with one another.

This was all about SEO, hope you enjoyed it.

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Search Engine Optimization Website Promotion is a post from: Top Blog Placement

Technorati Tags: Engine, optimization, Promotion, Search, website

I thought one solution for this let me know if that will work –

Will launch new page with same domain name but with different extension say .info and with new title, keywords and description in meta tags plus will modify on page content too except dynamic part of the site. Once that new page is crawled by google will replace old one with new one on main hosting.. Hows it sounding and yes I did lot of optimization for current page..
So please suggest me best possible way of gaining more rank with new page rather thn loosing it

Is it good practice……………………..? is a post from: Top Blog Placement

Technorati Tags: domain name, google, hey guys, link placement, meta tags, optimization, page content, search engines, title keywords, traffic

What is Conversion rate optimization ? what makes it much wider in scope then search engine optimization and social media optimization?

Social Media optimization and Search Engine Optimization helps any online business to get instant and target traffic. After getting instant traffic next step is Conversion Rate Optimisation (CRO) which is the practice of converting visitors into customers.

Conversion of real time visitor to customer is the most important task to do it require lots of analytics skills , user behavior monitoring , successful landing page optimization etc. conversion is something like  monitoring real time visitor action on your website by analytics professionals. Real time visitor perform any action like making an enquiry, filling web form, subscribing e-newsletter, download whitepaper etc. when you personally involve in your website monitoring then you will see that more than 70% of your visitors will hit the BACK button immediately on arriving at your website, and only about 30 of every 1000 visitors will actually convert into a customer. CRO(converstion rate optimization) will help you turn more visitors into customers.

Conversion Rate Optimisation is one of the most important. After all, why spend time and money with Search Engine Optimisation and Social Media Optimisation just to find that the first thing your visitor does on arriving at your website is press the BACK button.

The best way to understand your visitors desires is by looking at your website statistics provided by your Hosting company, or by other website performance monitoring tools such as Google Analytics, aw stats, Omniture, HBX (WebSideStory), WebTrends, CoreMetrics, ClickTracks, IndexTools, Unica NetInsight. These statistics tools can provide a wealth of information to find out why and where visitors are leaving your website.

Conversion Rate Optimisation

Bounce Rates for any website is defined as visitors who press the BACK button immediately on arriving at your website. You may be surprised to find that Bounce Rates of 50% are quite typical for small websites. This means that half of your visitors either doesn’t like, or more importantly, DO NOT SEE what you are offering in your site. One of the best ways to help your real time visitors is to find the information you want them to find is by removing things like unnecessary advertising, images and links.

Conversion Rate Optimisation helps visitors to find what they are looking for. Visitors scan your web page from top-left to top-right and then down to bottom-left, all being done within a fraction of a second. This is called the Golden Triangle. This is enough time to decide whether this web site offers the information they are searching for. Help your visitors find what they are looking for by putting your content here and making it as clear as you can.

Static Optimisation is good as it improves the usability of your website with the use of clear navigation to your Landing Pages (targeted pages where you want your visitors to go) and the reduction of distracting links, images and text. Similar to Home Staging, Conversion rate optimization should clear the clutter from your website and leave your visitors looking at the message you want them to see.

Dynamic Optimization is all about improving the stickiness of your website, i.e. getting visitors to want to return again. Visitors need a reason to bookmark a website or add it to their favourites, and just by the fact that your website has been found, just isn’t enough. Visitors want to interact, share information, and they also want content on demand. There are many ways to help keep your visitors returning and these include offering a Forum, Newsletter and live RSS Feeds to name a few.

All of these simple techniques add functionality to your website, bringing it alive and giving your visitors a much more enjoyable Internet experience.

Conversion rate optimization is a post from: Top Blog Placement

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In order to rank your website on top of search engine results you spend your endless time and hard earned money. There are several aspects in Internet Marketing and Search Engine optimization that can help you in getting top ranks in search engines easily. However, if you have just started your online business and looking forward to an easy way of getting top ranks without spending lots of money on Paid Links Submission or paid contextual advertising (like Pay per Click), then off-page optimization can provide a relief to your pocket without compromising your ranks in search engines.

What Exactly is Off-Page Optimization

Off-Page optimization deals with the promotion of your website through various means. Article submission, blog submission, press release distribution, forums advertising, social marketing and social bookmarking are some most popular segments in off-page optimization.

The most important goal of off-page optimization is to create maximum quality back links, and supporting contents for your website. It is a proven fact in Search Engine Optimization and online promotion that off-page optimization drives maximum traffic to the intended website. Not just by directing visitors through the inbound links, but also by improve the rankings in Search Engines.

Quality Contents and Back Links – Essential for Boosting Search Engine Ranks

Nowadays, search engines gives equal importance to contents and quality back links. That means if you have generated enough contents highlighting the products and services being provided by your website it will certainly add more reputation for your website ranks in search engines. Quality contents on your blog describing the exclusive features of your products or services will create interest in blog readers to view your website. That means increasing organic traffic to your website that will end up increasing your sales.

Apart from that submission of keyword rich articles (describing the need and importance of the products and services offered by you) to article syndication websites is also helpful, as it generates quality traffic to your website and also create quality back links on popular websites. Social Bookmarking and Social business networking using Facebook, MySpace, and twitter also helps in creating instant awareness about your website.

Submission of press releases stating latest happenings and introduction of new products and services is also a popular phenomenon. PR distribution websites syndicate your press release to several websites providing instant boost to your website.

Always remember, your well planned move for off-page optimization of your website can result unexpected improvements in search engine rankings and generated sales.  That means, you should stop planning and start taking actions. Contact an expert SEO service provider today and put one step forward towards success in Online Business.

Give Your Website Rankings Instant Boost With Aggressive Off-Page Optimization is a post from: Top Blog Placement

Technorati Tags: Aggressive, Boost, Give, Instant, OffPage, optimization, Rankings, website

All promotion activities done using various Social Media applications in order to generate website traffic are called Social Media Optimization services.

Examples of popular Social Media applications include:

Social Networking Websites: Facebook, Orkut, Bebo, MySpace, etc.

Micro-Blogging Services: Twitter, Plurk, Tumblr, etc.

Blogs: LiveJournal, Blogger, WordPress, TypePad, etc.

Social Bookmarking Websites: Delicious, StumbleUpon, Google Reader, etc.

Multimedia: YouTube, Picasa, Flickr, Photobucket, etc.

Q&A Forums: Yahoo Answers, Google Answers, Wiki Answers

These were just some of the examples. Unbelievable isn’t it?

• “What a wicked world it has become where next door neighbors do not interact and people are ‘socializing over the internet’?”

• “Social Media websites have resulted in a revolution in networking where the world is becoming a smaller place as more and more people connect to each other thanks to the internet.”

Well, whichever side of the fence you are sitting on the fact remains the growing popularity of Social Media websites is unquestionable and organizations are now looking forward to tapping the vast reach that these websites have to offer. Today, a social networking website like Facebook has more than 11.5 million users and is counting onwards. Therefore, it becomes a sensible investment of time to optimize a Social Media website like Facebook to generate the much needed website traffic. The purpose of a website would get defeated if we fail to attract visitors to it. Organizations all over the globe now see an opportunity to interact with existing and prospective customers using the various social media platforms available today.

Sensing a great business opportunity and quite rightly so, many web development companies have started adding social media optimization services on to their fold. It seems a great arena to unleash your expertise and offer out-of-the-box strategies to organizations struggling to attract visitors to its website. And that is exactly what is happening. The benefits are also easily visible and measurable for organizations who have engaged the Social Media Optimization services.

Engage an organization offering Social Media Optimization services and see the difference yourself.

Social Media Optimization Services ? Need of the hour is a post from: Top Blog Placement

Technorati Tags: hour, Media, Need, optimization, Services, Social

At its most basic, the idea behind Search Engine Optimization (SEO) is to put great content on a Web site whose great programming and strategies will attract interested parties and links. There is a huge range of possible outcomes depending on how you do this, so be skeptical of anyone who says SEO is a guaranteed way to top rankings in Google. It might be, it might not be, but you will give yourself the best opportunity for rising in the search engines if you take care of the basics well:  good content, good links, and good coding.

Anyway, so here you are, wondering what to do about this SEO that everyone tells you will make or break your site. Again, this has a grain of truth, but is not the whole story. Your product or service, its value and quality, the things your customers and clients say, and information about you available on the Internet all add up to a much more complex picture. It is hard to get the right message out all the time, but it is very important to keep trying, especially with your Web site.

A little background

SEO was not created in a vacuum and was actually developed as the popularity of the Internet soared during the 1990s. In the early days the SEO strategies relied a bit much on certain kinds of tricks that the search engines of the time would fall for, like so-called keyword stuffing where you load your site up with the right terms and phrases. Yes, this actually worked at one point in time. However, search engines have grown up now and are pretty much immune to that sort of trickery.

When the search engines first started maturing, Google and others introduced the notion inbound links being a factor ranking, which purported to show how popular or widespread a particular site’s content was (yes, even linking itself comes back to having good content). Search engines are now built to evaluate a site’s links (as well as its links’ links), its location and even its grammar. Fact is, today Google uses literally hundreds of factors to evaluate sites and combines the information in numerous different ways to supply a range of useful data.

Real life ranking

Even today, large businesses (with IT employees that should know better) still fall victim to what are essentially worthless SEO strategies. Almost as bad are the techniques that worked in 1998 but rarely do today, even with the new names and window dressing the unscrupulous firms hang on them. Now, you may have deleted all the e-mails promising top rankings in Google, but the fact remains that what you want to hear about are, quite simply, ways to get top rankings in Google. So what do really need? For our purposes, we will say three things, starting with the most important one.

Need #1: Good content

No question about it, the single most effective way to get good rankings is by having good content. An artistically impressive site with limited, poorly presented information will quickly fall behind a less visually-creative site with well-written, relevant, and useful information. When search engines discover that people are visiting, buying from and linking to the poorly-designed Web site because of its excellent content, then that site will be judged more relevant to a search for the products it carries. The search engines’ purpose is to provide relevant information, so sites with good content win just about every time.

Need #2: Good programming

When two sites are fairly equal in terms of content, site programming can be the dividing line between success and failure. Calling something search engine friendly is a quick way of saying that search engines can easily locate and index a site for pertinent information. The key things are (1) accessibility and (2) relevance. Your site needs to be accessible to search engines via the thoughtful use of page titles, internal links and content headings. The content should always be relevant and, whenever possible, original, too.

Need #3: Good links

Trust is very important in every social relationship, including commercial ones, and this truism extends to how you relate to and work with search engines, as well. Search engines like Google and the others place a range of value on the relevant links pointing to your Web site, and the ones your site points to. This is a rough measure of the trust that the search engine places in the site(s) that link to you, the site(s) that link to that particular site and so on.

Bottom line

As search engines continue evolving, becoming ever-more sophisticated as we move into the future, some people wonder if SEO will even matter. The folks in the brain trust at Google (like the ones at Apple, Microsoft and other leading tech firms) certainly think so. Your watchwords are simple and straightforward: Keep learning, be accessible, be unique (by being yourself) and be relevant.

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Back to Basics: Search Engine Optimization (SEO) for Every Business is a post from: Top Blog Placement

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