What online marketing components does businesses usually use?
How do new customers find you? [choose all that apply]
○ Internet Ads
○ Print Ads
○ Search Engines
○ Social Media ( Facebook, Twitter, etc. )
○ Storefront
○ Word-Of-Mouth
○ Yellow Pages ( book )
○ Others : _____________________________
What are the top three ways that work?
○ Direct Mail ( print )
○ Internet Ads
○ Print Ads
○ Search Engines
○ Social Media ( Facebook, Twitter, etc. )
○ Storefront
○ Word-Of-Mouth
○ Yellow Pages ( book )
○ Others : _____________________________
Which of the following online marketing components does your business
currently use?
○ Banners Ads (on websites)
○ Blogs
○ Company website
○ E-mail Marketing
○ Google Place Page (map)
○ Mobile Marketing (Mobile Coupons, Ads, Texts, etc)
○ Promo Codes
○ Podcast
○ QR Codes
○ Review Sites (CitySearch, Yelp, etc)
○ Search Advertising ( Google Adwords )
○ Search Engine Optimization ( SEO ) ( unpaid )
○ Sky Writing
○ Social Media ( Twitter, Facebook, etc. )
○ Video ( Youtube, Vimeo, Ustream, etc. )
○ Other online marketing : ________________________________
Which of the following online marketing components does your business plan to
add this year? Top 5 only
○ Banners Ads (on websites)
○ Blogs
○ Company website
○ E-mail Marketing
○ Google Place Page (map)
○ Mobile Marketing (Mobile Coupons, Ads, Texts, etc)
○ Promo Codes
○ Podcast
○ QR Codes
○ Review Sites (CitySearch, Yelp, etc)
○ Search Advertising ( Google Adwords )
○ Search Engine Optimization ( SEO ) ( unpaid )
○ Sky Writing
○ Social Media ( Twitter, Facebook, etc. )
○ Video ( Youtube, Vimeo, Ustream, etc. )
○ Other online marketing : ________________________________
Do you use any Search Engine Marketing (SEM) tools to manage campaigns?
○ Yes
○ No
In which of the following areas do you need help with in your SEM (Search
Engine Marketing )?
○ Advanced Analytics
○ Conversion improvement
○ Identifying Correct Keywords
○ Managing Campaigns Across Multiple networks
○ None, I don’t need help
○ Selecting Effective networks
○ Tracking Campaign Effectiveness
○ What is SEM? Never heard of it
○ Others : _________________________
Which of the following do you consider when adding any new marketing channel?
(Top 5 functionality)
○ Ability to Alter Message (to match branding)
○ Ability to Attract New Markets/Demographics
○ Ability to deploy and manage in-house
○ Cost per lead/acquisition
○ Ease to Manage
○ Overall Cost
○ Proven Effectiveness
○ Time to Complete First Cycle/Campaign
○ Trusted Referral
○ None
How much is your average sale for new customers?
○ to 0
○ 1 to 0
○ 1 to 0
○ 1 to ,000
○ ,001 to ,000
○ ,000 to ,000
○ Over ,001
