Social Media Optimization (SMO) is different from SEO

As the name itself clarifies the term, social media optimization India refers to the use of social media in India for website optimization. When social media is used to attract visitors to any website, it is called as social media optimization.

Methods of social media optimization

One of the methods of doing social media optimization is through adding the social features to the existing content itself. For instance, news related to the business or RSS feeds can be added to the content appearing on the website to attract customers. On the other hand, writing comments on blogs or participation in online discussion groups is another way to use social media optimization. India is a country where SMO Services have a lot of potential to make your business successful.

SMO is different from SEO

The two powerful online methods for website optimization are SEO and social media optimization. India has a lot of potential customers and a combination of SEO and SMO can go a long way in attracting these customers to your websites. SEO aims to attract the traffic from the search engines to your websites. On the other hand, SMO aims to attract visitors to your website from other sources such as blogs or other online social groups. SMO is different from SEO as it does not target visitors of search engines.

Enhance your links

Enhancing your links through writing blogs or through aggregation of useful content is one of the main rules of social media optimization. India has a lot of people who are participants of online social communities such as facebook etc. You can target these people by posting valuable content on the blogs and other online forums. Blogging helps your content to travel across various types of boundaries. More and more people come to know about you through social networks. This eventually helps you get more and more visitors to your website. For More Visit Us: http://www.wildnettechnologies.com/social_media_optimization.html

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How to Profit From Blogging

You can blog to make money for yourself or to accumulate money for a favorite charity of yours.

There are no hard and fast rules about blogging regarding this. The majority of people who blog do so to make money with their blog. The purpose of this article will be to cover some of the ways to make money blogging.

One of the first ways to set your blog up for profits is to incorporate Google AdSense ads into your blog. This is very simple to do. You simply sign up with Google for and AdSense account, go through the different features of their AdSense promotional tools after which you get some HTML code. You then take this HTML code and insert it onto your blog. When your visitors click on any of the Google AdSense ads and buy something from the link you earn a commission.

A second way to make money from advertisements on your blog is to actually sell ad space to other businesses. I have seen some blogs where a small ad runs as much as 0 per month. Imagine having 10 of these on your blog and already you are making ,500 per month. Not too shabby at all. Obviously in order to be able to sell these ads your blog must be receiving traffic otherwise there will be no benefit to your advertisers. This is probably one of the most consistent ways to make money with your blog. Your blog needs to target a specific audience as well so that it is more effective for your advertisers who are targeting the same market to pay you to advertise their products on your blog.

A third and very popular way to make money blogging is to use your blog for Affiliate promotions. You can do this in many ways. One way would be to have links to your affiliate products on your blog. Another way, which is highly effective, is for you to have blog posts that are actual reviews of the affiliate products that you are promoting. People love stories and recommendations from other people, like themselves, when they are looking to buy something. If you give honest and helpful reviews people will be more likely to click on your affiliate links. You should embed your affiliate links throughout your text in your blog posts as this is a much more subtle way of promoting your links and research has proven that this method is the most effective.

As you start out blogging you will most likely use affiliate promotions as your way to make money until you have built up enough targeted traffic to be able to attract outside advertisers.

Another, sort of indirect, way to make money with your blog is by having an opt-in form there for your visitors to sign up for updates or notification from you or for a newsletter if you have one. The standard procedure is to offer something free to your visitors to entice them to sign up. This can be a free ebook, report, video, or audio. The way you make money with this method is by sending out promotional emails from time to time for your affiliate products or for your own products if you have any, to your list, so this is not an immediate method of making money, however, it is how the wealthiest internet marketers make their money so is a solid foundation to build with your blog.

So there you have some ideas of ways to make money blogging. I hope you take these ideas and use them with your blog and develop a very successful blog.

Now Pay Close Attention –

Using Video Testimonials to increase your websites sales and revenue is simpler than you’ve been told. Everyone with a website faces the same two problems:

[Problem #1] How To Build Credibility With Potential Customers

[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales

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From Print to the Net: The Top Ten Benefits of Online Marketing Verses Yellow Page Advertising

Advertising today has definitely evolved, just as people and businesses continue to find and discover ways of sharing information with one another. Back then, it was almost imperative for businesses to grace the pages of that thick yellow phonebook more fondly known as the Yellow Pages. The traditional yellow page advertising has been a key promotional tool for businesses to create awareness for their products and services, and sell it to the public.

The advent of the Internet, however, started to alter the way people do things; businesses responded to this by exploring new ways of communicating with and addressing the needs of the people. Today, an increasing number of transactions are already being done online and information-sharing and dissemination over the Net has never been more widespread now than it was before. More businesses are likewise actively promoting themselves online, taking advantage of the growing number of Internet users and wider reach of an online medium. Thus, there came the emergence of online marketing.

Online marketing is fast growing in popularity as an effective advertising tool, and continues to post itself as a viable alternative to the traditional yellow page advertising, especially in a fast-paced and tech-savvy environment. Any avid Internet user today would actually notice that a lot of businesses today have websites where they promote their product and service offerings, and share other types of company information. In contrast, the once very thick Yellow Pages seem to have fewer pages lately, an indication that businesses are recognizing the benefits of increasing their online presence against advertising the traditional way. A thorough comparison of the two modes of advertising reveal that online marketing indeed has a greater number of benefits versus yellow pages advertising. Let me share with you ten benefits which top my list.

First, the Internet allows businesses to share more information to potential customers. Businesses practically have limitless space in their websites which they could fill in and update with information. On the other hand, yellow page advertising has a limit in terms of space that may be utilized to post certain content. The more information is shared in the Yellow Pages, the greater is its investment requirement.

Second, marketing initiatives done online are more easily searchable as compared to those advertised in the Yellow Pages. With the right key words, businesses can easily make their websites accessible to their target market. Information searches done using the Internet is much faster than manual scanning of the Yellow Pages.

Third, online marketing is more cost effective than yellow page advertising. Setting up, designing and running a website could be done for just a small amount of investment. On the contrary, the use of offline medium is known to cost substantially, even reaching thousands of dollars, while being bound by space and time limitations.

Fourth, online marketing makes it possible for businesses to attract hundreds, even thousands, of visitors to their sites, and create two-way interactions with them. Websites can be easily programmed to collect information from site visitors and keep in touch with them. This kind of functionality is not available in the traditional yellow page advertising.

Fifth, customer loyalty is more easily gained via online marketing. The Yellow Pages are simply all about ads, nothing more and nothing less. Meanwhile, websites may contain newsletters, updates and other attention-grabbing information links that encourage repeat customer contact.

Sixth, establishing credibility and gaining the customers’ trust are easier achieved through online marketing than yellow page advertising. Aside from ad placements, company websites can contain a whole range of information that can give customers better knowledge about a company and its products and services. The more customers know about a company, the greater is their tendency to trust it and see it as being reliable.

Seventh, online marketing offers greater convenience and flexibility in terms of updating information, at practically no additional cost. Businesses have total control of the content of their websites and they can modify it at any time they wish. Yellow page advertising does not have this kind of flexibility. In addition, any update done on traditional advertising usually requires additional investment.

Eighth, the effectiveness of marketing initiatives could be measured faster when the online medium is used. Site visits or hits as well as inquiries related to an online advertising placement, for instance, can be readily tracked as compared to calls received in response to a yellow page advertisement.

Ninth, marketing online allows companies to better demonstrate their competitive advantages and support their unique selling propositions. A website highlights the merits of a particular company, while the Yellow Page merely categorizes a company, together with its competition.

Lastly, online marketing has far greater reach than yellow page advertising. Web presence exposes businesses to the whole world, allowing it to tap not only local but international prospects as well. This opens promising opportunities for business growth and expansion later on.

There is no doubt about the power and capabilities of the Internet as an effective marketing tool. No wonder more and more businesses are shifting their budget allocations to enhance their web presence. With the right planning and use of resources, companies can make the most out of online marketing, the next big thing in the field of marketing and advertising.

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Internet Users Benefit From The Search Engine / SEO Cat-And-Mouse

A constant cat-and-mouse game between the major Internet search engines and search engine optimization (SEO) companies has an interesting result: As these two groups try to psych each other out to beat the other’s system, search capabilities are constantly improving for the consumer of Internet services.

Here’s what happens: Each search engine develops a formula for producing the most accurate, relevant results according to the Internet user’s keyword search, and then the SEO companies analyze the search engine’s function and develop a system of strategies to allow their customers to take advantage of that formula. Common strategies include providing enriched text blocks (a few paragraphs of text containing multiple keywords likely to be picked up by the search engines), general interest articles, with embedded links, on particular topics relevant to the customer, development of multiple links to the customer’s site from other websites, and a combination of sponsored links and pay-per-click ads (paid ads which appear on other websites). This combination of strategies promises to improve a website’s ranking in the search results, a valuable asset in cyberspace; if a company can land on the first page of a keyword search, the probability of the Internet user visiting its website skyrockets.

Of course, as soon as the SEO companies figure out a particular search engine’s formula, the search engine changes the rules, since the search engine’s honchos want to provide the most accurate, up-to-date, and relevant information, and not allow website owners to game the system. And of course the SEO companies respond with new, more sophisticated strategies. The result to Internet users is a constantly improving ability to search efficiently for the goods, services, and information they need.

Google is the biggest game in town, but other search engines have their following; Alta Vista is popular among college students and serious researchers, for instance. There’s also dogpile.com, a search engine that searches all the other major search engines and pulls up the most relevant results from each. And new search engines pop up all the time – Ask.com and AskJeeves.com are two examples of newer search engines with popular followings. A good SEO company will develop strategies not just for Google, but for all the major search engines.

Search engines aren’t perfect, of course, and one thing they can’t do at the moment is access specific information contained in the multitude of databases available on the Internet. Federal, state, and some local governments have searchable, free databases which allow users to access this information; other databases, such as Ancestry.com, charge a subscription fee for their use. For public information on the federal level in the U.S., FirstGov.gov is a great place to start.

Search strategies exist for the web surfer as well. Just try doing a Google search for tax information, for instance. Type “taxes” into the keyword search bar and click on Search. In the U.S. you’ll see irs.com, and then numerous companies advertising their tax services. But type in “taxes .gov” and you’ll pull up the same IRS site, followed by many more government website pages, some of which may provide more direct access to the information you need than going through irs.com, and without having to wade through a bunch of accounting firms. Type in “taxes UK .gov” and you pull up government information for the United Kingdom, and so on. Doing a keyword search on the general topic you’re researching should pull up relevant database sites. (By the way, if you want to see an example of great search engine optimization strategies, do a search on “genealogy” and look at all the links to Ancestry.com on the websites you find—they’re everywhere!)

As the cat-and-mouse game continues between search engine companies and SEO firms, the result promises to be ever more sophisticated, powerful, and accurate techniques for accessing valuable information over the Internet. As the continuing success of more and more new search engines suggests, we may have only scratched the surface of our Internet information technology capabilities.

Technorati Tags: benefit, CatAndMouse, Engine, From, internet, Search, Users

What Do You Get From Tapping Social Media Consultants?

It is becoming a must for any business to explore social media if they intend to venture into online marketing and promotions. For those who find this social network concept to be strange and unfamiliar, you can always seek the help of social media consultants to ease your Internet promotion.

Social media consultants are highly technical experts who can offer various options to ensure that your marketing goals are achieved. They know how to develop and optimize quality content that you can place in your website and share or distribute these content to various sites and social networks associated with your website and products.

Social media consultants put everything into proper perspective. While you do have your existing offline marketing goals and objectives, social network experts further narrow down these set of goals to tailor fit to the needs and scopes of online media. These experts are also naturally sociable; meaning they know their way through various niches within social network sites. They can lead you straight to your target niche.

Generate more revenues. Social media, when properly utilized, can increase your business revenue. The more people see your presence in social network sites, the bigger the chance that they visit your site. Site traffic definitely offers high chance of converting them into end-users and consumers.

Interactive. You can harness the interactive nature of social media to engage your clients and establish a strong virtual bond. This is tantamount to actually talking and listening to them.

Stickiness factor. Social network allows you to place your brand instantly to various sites and communities. If you could fully optimize visual images with quality content, you can create a lasting impression to your target niche.

Bring in quality traffic. Keep in mind that it allows you to target specific niche and audience. If you can create a lasting impact on these people, you could drive targeted traffic to your site. The traffic that you bring in are not strange visitors but are people who, if you can offer them the right content and information, will always come and try your products and services.

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1st in Series: Work from Home taking Online Surveys and other Job Ideas

Working from home allows parents to save money on daycare expenses, spend more quality time with the family and fulfill family obligations more easily. While working from home has its drawbacks, there are enough advantages to make the experience worth it for many workers.

Some people who really desire an at home career don’t know where to start or what they could do to make enough money to make their time worth it. These fears are valid. Many at home professionals who work through unsecured sites where payments are not on escrow make just over minimum wage, or get paid per project and are stiffed on pay day.

When it comes to at home work, it pays to do your homework. Research the companies you are planning on freelancing or sub-contracting with. ODesk, Elance and Rent-a-coder all have rating systems for employers, so if you are bidding on work from one of these sites, it’s a good idea to look up the employers’ information and history. Feedback is easy to find on employers on all of these sites. If you are lucky, you may be able to win a bid to do work with a company for a trial period and get a contract later on. Many at home professionals go this route.

One of the best ways to make money from home is to write articles. Almost every marketing company that does online advertising needs writers. Because it is cheaper to outsource part time labor than pay for full time writers and provide them with benefits, this is the way most companies go. There are multitudes of great, reputable sites online to find work with marketing companies. Most of the marketing firms are American, so mention you are a native English speaker to get a job more easily. Most of the competition for writing jobs is from overseas locations. They will always underbid you. Don’t worry about this. Companies who work with freelancers frequently know very well that the quality of a native English speaker’s writing far exceeds that of writers from other locals. Employers can generally tell immediately if the quality of work from bidders will meet their company’s standards. If at first you find it difficult to find work, don’t give up. Just keep bidding and you will find work.

Many people find excellent opportunities taking surveys from home. The best paid surveys are those found through clearing houses, where many companies ask one survey site to get feedback on their company’s products and services. GetPaidToTry is one of several clearing houses that make finding online surveys for money much simpler. To join, just go to http://www.getpaidtotry.com/ and fill out their registration page. You will see pages of surveys that range in pay from less than a dollar to well over fifty dollars. Surveys usually take under an hour to complete and can net you a nice supplementary income.

Keep in mind that at home professionals must find income from several different sources when they first start out. Once you get into the work a little further you can usually find steady monthly income that can make the ends meet.

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Technorati Tags: From, Home, Ideas, Online, Series, surveys, Taking, work

Google Group Advertising: Secret to Generate Free Website Traffics From Google Groups and Forums

In this article, you will find out the secrets of generating free website traffic and website marketing, online promotion, business marketing, how to get website traffics, free website traffics, forum traffics, website sales secrets, internet advertising secrets, online business promotion that works.

It is an open secret that about 95% of small business owners and individual online business owners have not been making serious money online for about 4 years now because all the traditional website marketing strategies that used to work 6 yrs ago do not work anymore.

Some people have dabbled in Pay per Click (PPC) advertising squandering 00-,000 weekly to make 00-,000 monthly!

Do not get me wrong.

Pay Per Click advertising works, but not for every product or service.

You must have a very unique product/service that very few people are selling which is very difficult to find offline for you to succeed in a big way with Pay Per Click advertising.

It is not effective anymore to depend on the search engines to send traffics to your websites because you must optimize your websites correctly and then compete with billions of websites to get top 10 search result position for anyone to find your website.

Some people have squandered thousands of dollars paying Search Engine Optimization (SEO) services to optimize their websites and submit them to search engines and also get top 10 ranking for them.

There are a few SEO services that are good who could really get top 10 rankings in your keywords and so help you generate sales.

However, the good ones are very expensive.

Some will charge you about 00-,000 upfront fee (depending on the size of your website and the competitiveness of your keywords)

In addition to the upfront fee, they would charge you a maintenance fee of about 0-0 monthly.

If you agree to these horrendous fees, yes, they can get top 10 rankings for you and you may begin making a lot of sales.

However, there is a problem.

The top 10 rankings do not often last a long time.

The major search engines change their algorithms and the coding of their search engines about every 3 months and when they do, you would lose all or most of your search engines’ top 10 rankings in your major keywords and your sales may vaporize overnight.

I have had the experience where after one of the major search engines changed their algorithm, two of my websites were completely removed from their search engine!

I was wondering what was going on because for about 2-3 yrs, these websites had top 10 rankings in this particular search engine.

Since I am not a search engine expert, it was a conundrum to me.

I decided to phone the search engine company to explain to me what was going on.

How could two of my websites suddenly disappear from their search engine overnight?

After about 45 minutes of giving me a run-around, I finally reached one of their staff who told me that they do not have any technical support for their search engine!

Be reminded that this is a 0 billion dollar company!

In addition, as if that was not enough, he told me that they charge .95/hr for any general technical issues that I may be interested to bring up!

I could not believe what I was hearing.

They sell inferior operating system and softwares to you, which are very vulnerable to viruses and malwares.

When you start having problems with it and phone them, they would either give you a run around and refuse to help you or they may give you misleading information after you pay them a fee.

After going through this sordid experience with this nasty company, I decided to give up on them.

I removed Explorer from my computer and installed Firefox, and Yoohoo, 99% of all my computer problems vanished overnight!

I also decided to ignore their search engine.

However, about a month later, suddenly some of my web pages that had been missing for about 6 months began to re-appear in this same search engine. Go figure.

It was at this point that I realized that it was time to consult a search engine expert, someone who owns a search engine to give me the inside SECRET scoop about how to really generate massive traffics to my websites.

One of the tips he gave me blew my mind because I have known about it for 6 yrs, and have used it a few times but later I stopped.

So, what is this all powerful website traffics secret tip?

Posting messages at selected high power forums!

Yep. It works.

But not with every forum.

Some forums do not promote their forum sites.

Therefore, you must choose forums that promote their forums to post your ads.

And one of the most powerful forums is Google Groups.

At the bottom of this article, I have the link of a Google Group forum.

You may start there.

(1) Click on the link to go to this Google Group forum.

(2) If you have not yet created a Google Group account, then do so.

It is easy.

(3) Go back to the link of Google Group forum (listed in the author’s resource box below at the end of this article) and click = sign up= to join in this forum. (See the Google Group link at the bottom of this article)

(4) Then afterward, begin to post your ads about all your online businesses and websites.

Also read and comment on other forum members’ offers as well as post messages about any internet marketing secrets that you may know.

The more messages, tips, ads that you post, the more links you would get in the search engines and the more FREE TRAFFICS you would start getting!

Within a week of doing this, all of your ads, messages and postings would begin to appear in Google search engine and the other ones!

Google indexes all postings in Google Groups fast, so your ads may begin appearing in Google Search engine even in less than a week!

(5) The next step will be to contact us so that we can send to you our FREE WEBSITE TRAFFIC SECRETS e-book (PRAGMATIC ADVERTISING MARKETOLOGY, PAM) which would reveal to you the rest of the WEBSITE TRAFFICS SECRETS that would blow your mind.

Alternatively, you may search for this POWERFUL FREE WEBSITE TRAFFIC E-BOOK in any search engine to go to our website (MAYCHIC) to download it FREE!

THIS FREE WEBSITE TRAFFIC SECRETS WILL REVEAL TO YOU ALL OF OUR WEBSITE TRAFFICS SECRETS WHICH WE OBTAINED FROM ONE OF OUR ASSOCIATES WHO IS A SEARCH ENGINE OWNER, AND WHICH ARE JEALOUSLY GUARDED BY THE FEW WHO KNOW ABOUT THEM, BECAUSE THEY CAN EXPLODE YOUR WEBSITE TRAFFICS AND SALES AND MAKE YOU VERY RICH.

May these POWERFUL, JEALOUSLY GUARDED WEBSITE TRAFFIC SECRETS open your eyes to the possibility of the PROSPERITY, SUCCESS and HAPPINESS that could be yours.

Copyright Info:

This article is copyrighted and you may publish this article at your website, in your e-zine (newsletter, blogs) or send it to a friend as long as you retain the author’s resource box, including the website address, and refrain from altering the content or using it in any re-direction manipulation scheme.

If you do not agree to these conditions, please do not copy and use this article.

Anyone who violates this condition will be subject to legal action and payment of damages for violation of our copyrights.

Thank you.

Maychic.com

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Make Money Online And Work From Home Easily With Ads

If you have an existing blog, you can easily make money online and work from home. You might be interested to know how this can be done. Monetizing your blog is as easy signing up with a program that buys and sells online advertising. After that, you can devote some space in your blog for the advertisement materials. The most common programs are those that are run by AdSense and AdBrite. Basically, they place ads in your blog or site that are related to the content and user base of your web page.

It is recommended that before signing up for these, you should develop your site content first. These ad programs generally require that the blog should have been in existence for a few months with regular posts every week. Aside from that you also have to learn ways to monitor and increase web traffic to your site. It is important that there is an steady number of visitors to your blog daily. When all these elements are present, then you can start signing up for the program to make money online and work from home. What happens when you sign up is that you will post codes on your site which automatically chooses ads that are related to your blog posts. Popular key words are worth more than those that are not always used in searches. Once a reader clicks on any ad, they will be taken to the advertised site and you will be paid a commission for the click. Each click may be worth just a few cents or dollars but these will all add up to a significant amount especially if you devote some effort in making your blog content interesting to retain your readers and attract some more.

There are a variety of ad formats depending on the program provider and you get to decide which of these are to appear in your blog. You can place an ad banner on the right or left column of your blog. You can also have them at the bottom of the page or in between posts. There are also pop-up full page ads that appear when a visitor enters your site. A more unobtrusive format is the inline format where the ad is only displayed when a reader points to an underlined word. Words containing ads usually have double underlining to differentiate it from underlined words or words with links. Another format is to have ads in the photos posted in your blog. It works the same way with the inline format wherein the ad appears when a reader points or hovers the mouse over your photo. You can mix and match these formats according to your preference and of course the aesthetics of your blog design. Make sure that while you are make money online and work from home by having ads on your site, your blog still remains reader-friendly and not too cluttered with ad banners that will annoy your readers and make them leave.

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Implement this Major Step to Get More Leads From Your Website!

Are you aware of how many visitors your website is getting?
Do you know where they are coming from?
Do you know what percentage of your website visitors convert into a lead?

If you are unable to answer any of the above questions, then the first step you must take is implement Google Analytics onto your website, so that you can start tracking your website performance, it’s the only way to know if your website is working for you or not. The first step to tracking your website activities would be to sign up for a Google Analytics account and then place the code on each page that you want to track. The next step will be to set up your website goals, so that you can track your conversion rate. (Stay tuned in the next article for a step by step tutorial for setting up your Google Analytics Account).

Your goal for implementing Google Analytics should be to:

Determine if and how much traffic your website is getting
Determine the percentage of your traffic that is converting into a Lead

Why determine how much traffic your website is getting?
If your website is not getting traffic, then you know that your website is not properly optimized to be found by the search engines for keywords that people are using to find and locate businesses like yours. This is very important! If you simply just built a website and did not to market or promote your website, then don’t be surprised if you are not getting any leads from your website. Build it and they will come doesn’t exist. You need to optimize your website to get found by the search engine so that you can reach all the people online who are searching for your services at a time when they need it!

Your website would be a goal mine for generating new leads for your business if it is used effectively! It should be your number one marketing tool.

Why determine the percentage of traffic that is converting into a Lead.

It’s imperative that you keep track of the number of leads that you get from your website.
Why? If your website is optimized and you are promoting it, using different marketing vehicles, like search engine optimization, pay per click, social media, word of mouth, tv, radio, print, email marketing, etc, and you are receiving traffic but very little to no leads at all, then it means your website is not converting your visitors into leads and therefore there is something wrong with your website design. At this point you need to evaluate the effectiveness of your website to determine how well it is catering to the needs of your target audience and identify some changes that can be made to make your website more effective.

Now leads, can contact you several ways, by phone, email or an online form. The best way to track your website leads is to make sure that you have a lead generation form implemented on the homepage of your website with a compelling call to action.

By arming yourself with your website statistics, you could simply eliminate the guessing game of why your website isn’t producing a return on investment. Many of you are using different promotion methods and are scratching your heads when you don’t see the return on investment, first you need to find out if it’s really working, if it’s reaching your target market. The only way to do so is to track your marketing efforts.

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Make money from your website by hiring an SEO Expert

Your web site can be very helpful to improve your business if it appears in first few pages of leading search engines. People use to do Search Engine Optimization (SEO) to make most use of it. You must hire SEO expert to give your business a desired height. We will talk about Search Engine Optimization and how it helps in following part.

You have to understand about the Search Engine first and then the Search Engine Optimization. Generally People come to internet for searching some information from web, want to query or they have some information to share on internet. Search Engine Optimization matters a lot in this case. Search Engine is the website (web directory) which displays the result which user has searched. It is the platform where people search things they want. Some of famous search engines are Google, Yahoo, Bing, Ask etc. Search Engine displays the result of the search according to the page rank and the popularity of the web site. So it can be good for promotion of your business if you achieve higher ranking in any search engine. All search engines have their own algorithm to give page rank and rank ahead the website in it. Search engines change their algorithm to give ranking time by time to give best result. You must have search engine friendly web site to get higher ranking in Search Engines. Page rank of your website depends on lots of factors that we will look in Search Engines Optimization.

Search Engine Optimization is the processes to make your web site search engine friendly so that search engines can easily read it. You can achieve high ranking if your website is easy to read for search engines. If your website is search engine friendly and it has high ranking then it can be very helpful for your business. For example if you are having a business related to real estate in Colorado, USA and your website display in first page in search engines for keyword Colorado Springs Real Estate that will increases your business a lot. SEO is the technique to get high ranking in search engines for targeted keywords. It is an ongoing process which never ends although you get high rank. As I said earlier search engines can change their algorithm at any time so you have to maintain your website up in search engines by doing Search Engine Optimization.

There are main two part of Search Engine Optimization. One is On-page optimization and another is Off-page optimization. You can get high ranking using proper combination of both. Both are equally required for search engine friendly website. On-page is the work in which we make changes in live site. Keyword research, Title tag, Meta tag, Alt tag changes are the part of on page optimization. Off-page optimization is the process of making back links. You can do directory submission, Article Submission, Forum posting, Blog Posting, Classified Submission, Bookmarking etc in Off-Page optimization.

Proper selection of keyword related to your website and then combination of On-page and Off-page optimization will make your website appear up in search engine result pages (SERP). You can go for Search Engine Optimization for your website by hiring an SEO Expert for your website. We will discuss in detail about the On-page and Off-page optimization techniques and how both are important in SEO in my upcoming article.

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<!– Top iFrame –> <!– Bottom iFrame –>
[removed]// <![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_SHOW_DELAY_NO_UNDER_MS = 850; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInlineScriptElement("var LEO_HIGHLIGHTS_DEBUG = false;
var LEO_HIGHLIGHTS_DEBUG_POS = false; var _leoHighlightsPrevElem = null;
var _leoHighlightsSnoozed = false; /** * Checks if the passed in class exists * @param c * @return */
function _leoHighlightsClassExists(c) { return typeof(c) == "function" && typeof(c.prototype) == "object" ? true : false;
} /** * Checks if the firebug console is available * @param c * @return */
function _leoHighlightsFirebugConsoleAvailable(c) { try { if(_leoHighlightsClassExists(_FirebugConsole) && window.console && console.log && (console instanceof _FirebugConsole)) { return true; } } catch(e){} return false;
} /** * General method used to debug exceptions * * @param location * @param e * @return */
function _leoHighlightsReportExeception(location,e)
{ try { if(_leoHighlightsFirebugConsoleAvailable() ||LEO_HIGHLIGHTS_DEBUG) { var logString=location+": "+e+"\n\t"+e.name+"\n\t"+ (e.number&0xFFFF;)+"\n\t"+e.description; if(_leoHighlightsFirebugConsoleAvailable()) { console.error(logString); console.trace(); } } if(LEO_HIGHLIGHTS_DEBUG) alert(logString); } catch(e){}
} /** * This will log a string to the firebug console * * @param str * @return */
function _leoHighlightsDebugLog(str)
{ try { if(_leoHighlightsFirebugConsoleAvailable()) { console.log(typeof(_FirebugConsole)+" "+str); } } catch(e) { _leoHighlightsReportExeception("_leoHighlightsDebugLog() "+str,e); }
} /** * This will get an attribute and decode it. * * @param elem * @param id * @return */
function _leoHighlightsGetAttrib(elem,id)
{ try { var val=elem.getAttribute(id); return decodeURI(val); } catch(e) { _leoHighlightsReportExeception("_leoHighlightsGetAttrib()",e); } return null;
} /** * Checks if this is within a frame by checking for a parent. * * @return */
function _leoHighlightsIsFrame()
{ try { return (window!=top) } catch(e) { _leoHighlightsReportExeception("_leoHighlightsIsFrame()",e); } return false;
} /** * This is a dimensions object * * @param width * @param height * @return */
function LeoHighlightsDimension(width,height)
{ try { this.width=width; this.height=height; this.toString=function() { return ("("+this.width+","+this.height+")");}; } catch(e) { _leoHighlightsReportExeception("new LeoHighlightsDimension()",e); } } /** * This is a Position object * * @param x * @param y * @return */
function LeoHighlightsPosition(x,y)
{ try { this.x=x; this.y=y; this.toString=function() { return ("("+this.x+","+this.y+")");}; } catch(e) { _leoHighlightsReportExeception("new LeoHighlightsPosition()",e); } } var LEO_HIGHLIGHTS_ADJUSTMENT = new LeoHighlightsPosition(3,3);
var LEO_HIGHLIGHTS_IFRAME_TOP_SIZE = new LeoHighlightsDimension(LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH,LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT);
var LEO_HIGHLIGHTS_IFRAME_BOTTOM_HOVER_SIZE = new LeoHighlightsDimension(LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH,LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT);
var LEO_HIGHLIGHTS_IFRAME_BOTTOM_CLICK_SIZE = new LeoHighlightsDimension(LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH,LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT); var LEO_HIGHLIGHTS_DIV_HOVER_SIZE = new LeoHighlightsDimension(LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH,LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT);
var LEO_HIGHLIGHTS_DIV_CLICK_SIZE = new LeoHighlightsDimension(LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH,LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT); /** * Sets the size of the passed in element * * @param elem * @param dim * @return */
function _leoHighlightsSetSize(elem,dim)
{ try { // Set the popup location elem.style.width = dim.width + "px"; if(elem.width) elem.width=dim.width; elem.style.height = dim.height + "px"; if(elem.height) elem.height=dim.height; } catch(e) { _leoHighlightsReportExeception("_leoHighlightsSetSize()",e); } } /** * This can be used for a simple one argument callback * * @param callName * @param argName * @param argVal * @return */
function _leoHighlightsSimpleGwCallBack(callName,argName, argVal)
{ try { var gwObj = new Gateway(); if(argName) gwObj.addParam(argName,argVal); gwObj.callName(callName); } catch(e) { _leoHighlightsReportExeception("_leoHighlightsSimpleGwCallBack() "+callName,e); }
} /** * This gets a url argument from the current document. * * @param url * @return */
function _leoHighlightsGetUrlArg(url, name )
{ name = name.replace(/[\[]/,”\\[").replace(/[\]]/,”\\]”); var regexS = “[\?&]“+name+”=([^]*)”; var regex = new RegExp( regexS ); var results = regex.exec(url); if( results == null ) return “”; else return results[1];
} /** * This allows to redirect the top window to the passed in url * * @param url * @return */
function _leoHighlightsRedirectTop(url)
{ try { top.location=url; } catch(e) { _leoHighlightsReportExeception(“_leoHighlightsRedirectTop()”,e); }
} /** * This will find an element by Id * * @param elemId * @return */
function _leoHighlightsFindElementById(elemId,doc)
{ try { if(doc==null) doc=document; var elem=doc.getElementById(elemId); if(elem) return elem; /* This is the handling for IE */ if(doc.all) { elem=doc.all[elemId]; if(elem) return elem; for ( var i = (document.all.length-1); i >= 0; i–) { elem=doc.all[i]; if(elem.id==elemId) return elem; } } } catch(e) { _leoHighlightsReportExeception(“_leoHighlightsFindElementById()”,e); } return null;
} /** * Get the location of one element relative to a parent reference * * @param ref * the reference element, this must be a parent of the passed in * element * @param elem * @return */
function _leoHighlightsGetLocation(ref, elem) { _leoHighlightsDebugLog(“_leoHighlightsGetLocation “+elem.id); var count = 0; var location = new LeoHighlightsPosition(0,0); var walk = elem; while (walk != null && walk != ref && count < LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT) { location.x += walk.offsetLeft; location.y += walk.offsetTop; walk = walk.offsetParent; count++; } _leoHighlightsDebugLog(“Location is: “+elem.id+” – “+location); return location;
} /** * This is used to update the position of an element as a popup * * @param IFrame * @param anchor * @return */
function _leoHighlightsUpdatePopupPos(iFrame,anchor)
{ try { // Gets the scrolled location for x and y var scrolledPos=new LeoHighlightsPosition(0,0); if( self.pageYOffset ) { scrolledPos.x = self.pageXOffset; scrolledPos.y = self.pageYOffset; } else if( document.documentElement && document.documentElement.scrollTop ) { scrolledPos.x = document.documentElement.scrollLeft; scrolledPos.y = document.documentElement.scrollTop; } else if( document.body ) { scrolledPos.x = document.body.scrollLeft; scrolledPos.y = document.body.scrollTop; } /* Get the total dimensions to see what scroll bars might be active */ var totalDim=new LeoHighlightsDimension(0,0) if (document.all && document.documentElement && document.documentElement.clientHeight&&document;.documentElement.clientWidth) { totalDim.width = document.documentElement.scrollWidth; totalDim.height = document.documentElement.scrollHeight; } else if (document.all) { /* This is in IE */ totalDim.width = document.body.scrollWidth; totalDim.height = document.body.scrollHeight; } else { totalDim.width = document.width; totalDim.height = document.height; } // Gets the location of the available screen space var centerDim=new LeoHighlightsDimension(0,0); if(self.innerWidth && self.innerHeight ) { centerDim.width = self.innerWidth-(totalDim.height>self.innerHeight?16:0); // subtracting scroll bar offsets for firefox centerDim.height = self.innerHeight-(totalDim.width>self.innerWidth?16:0); // subtracting scroll bar offsets for firefox } else if( document.documentElement && document.documentElement.clientHeight ) { centerDim.width = document.documentElement.clientWidth; centerDim.height = document.documentElement.clientHeight; } else if( document.body ) { centerDim.width = document.body.clientWidth; centerDim.height = document.body.clientHeight; } // Get the current dimension of the popup element var iFrameDim=new LeoHighlightsDimension(iFrame.offsetWidth,iFrame.offsetHeight) if (iFrameDim.width <= 0) iFrameDim.width = iFrame.style.width.substring(0, iFrame.style.width.indexOf(‘px’)); if (iFrameDim.height <= 0) iFrameDim.height = iFrame.style.height.substring(0, iFrame.style.height.indexOf(‘px’)); /* Calculate the position, lower right hand corner by default */ var position=new LeoHighlightsPosition(0,0); position.x=scrolledPos.x+centerDim.width-iFrameDim.width-LEO_HIGHLIGHTS_ADJUSTMENT.x; position.y=scrolledPos.y+centerDim.height-iFrameDim.height-LEO_HIGHLIGHTS_ADJUSTMENT.y; if(anchor!=null) { //centerDim in relation to the anchor element if available var topOrBottom = false; var anchorPos=_leoHighlightsGetLocation(document.body, anchor); var anchorScreenPos = new LeoHighlightsPosition(anchorPos.x-scrolledPos.x,anchorPos.y-scrolledPos.y); var anchorDim=new LeoHighlightsDimension(anchor.offsetWidth,anchor.offsetHeight) if (anchorDim.width <= 0) anchorDim.width = anchor.style.width.substring(0, anchor.style.width.indexOf(‘px’)); if (anchorDim.height <= 0) anchorDim.height = anchor.style.height.substring(0, anchor.style.height.indexOf(‘px’)); // Check if the popup can be shown above or below the element if (centerDim.height – anchorDim.height – iFrameDim.height – anchorScreenPos.y > 0) { // Show below, formula above calculates space below open iFrame position.y = anchorPos.y + anchorDim.height; topOrBottom = true; } else if (anchorScreenPos.y – anchorDim.height – iFrameDim.height > 0) { // Show above, formula above calculates space above open iFrame position.y = anchorPos.y – iFrameDim.height – anchorDim.height; topOrBottom = true; } _leoHighlightsDebugLog(“_leoHighlightsUpdatePopupPos() – topOrBottom: “+topOrBottom); if (topOrBottom) { // We attempt top attach the window to the element position.x = anchorPos.x – iFrameDim.width / 2; if (position.x < 0) position.x = 0; else if (position.x + iFrameDim.width > scrolledPos.x + centerDim.width) position.x = scrolledPos.x + centerDim.width – iFrameDim.width; _leoHighlightsDebugLog(“_leoHighlightsUpdatePopupPos() – topOrBottom: “+position); } else { // Attempt to align on the right or left hand side if (centerDim.width – anchorDim.width – iFrameDim.width – anchorScreenPos.x > 0) position.x = anchorPos.x + anchorDim.width; else if (anchorScreenPos.x – anchorDim.width – iFrameDim.width > 0) position.x = anchorPos.x – anchorDim.width; else // default to below position.y = anchorPos.y + anchorDim.height; _leoHighlightsDebugLog(“_leoHighlightsUpdatePopupPos() – sideBottom: “+position); } } /* Make sure that we don’t go passed the right hand border */ if(position.x+iFrameDim.width>centerDim.width-20) position.x=centerDim.width-(iFrameDim.width+20); // Make sure that we didn’t go passed the start if(position.x<0) position.x=0; if(position.y<0) position.y=0; _leoHighlightsDebugLog(“Popup info id: ” +iFrame.id+” – “+anchor.id + “\nscrolled ” + scrolledPos + “\ncenter/visible ” + centerDim + “\nanchor (absolute) ” + anchorPos + “\nanchor (screen) ” + anchorScreenPos + “\nSize (anchor) ” + anchorDim + “\nSize (popup) ” + iFrameDim + “\nResult pos ” + position); // Set the popup location iFrame.style.left = position.x + “px”; iFrame.style.top = position.y + “px”; } catch(e) { _leoHighlightsReportExeception(“_leoHighlightsUpdatePopupPos()”,e); }
} /** * This will show the passed in element as a popup * * @param anchorId * @param size * * @return */
function _leoHighlightsShowPopup(anchorId,size)
{ try { if(_leoHighlightsSnoozed) return false; var popup=new LeoHighlightsPopup(anchorId,size); popup.show(); } catch(e) { _leoHighlightsReportExeception(“_leoHighlightsShowPopup()”,e); } } /** * This will transform the passed in url to a rover url * * @param url * @return */
function _leoHighlightsGetRoverUrl(url)
{ var rover=LEO_HIGHLIGHTS_ROVER_TAG; var roverUrl=”http://rover.ebay.com/rover/1/”+rover+”/4?&mpre;=”+encodeURI(url); return roverUrl;
} /** * Sets the size of the bottom windown part * * @param size * @return */
function _leoHighlightsSetBottomSize(size,clickId)
{ /* Get the elements */ var iFrameBottom=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID); var iFrameDiv=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_DIV_ID); /* Figure out the correct sizes */ var iFrameBottomSize=(size==1)?LEO_HIGHLIGHTS_IFRAME_BOTTOM_CLICK_SIZE:LEO_HIGHLIGHTS_IFRAME_BOTTOM_HOVER_SIZE; var divSize=(size==1)?LEO_HIGHLIGHTS_DIV_CLICK_SIZE:LEO_HIGHLIGHTS_DIV_HOVER_SIZE; /* Refresh the iFrame’s url, by removing the size arg and adding it again */ leoHighlightsUpdateUrl(iFrameBottom,size,clickId); /* Clear the hover flag, if the user shows this at full size */ _leoHighlightsPrevElem.hover=size==1?false:true; _leoHighlightsSetSize(iFrameBottom,iFrameBottomSize); _leoHighlightsSetSize(iFrameDiv,divSize);
} /** * Class for a Popup * * @param anchorId * @param size * * @return */
function LeoHighlightsPopup(anchorId,size)
{ try { _leoHighlightsDebugLog(“LeoHighlightsPopup() “); this.anchorId=anchorId; this.anchor=_leoHighlightsFindElementById(this.anchorId); this.topIframe=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_TOP_ID); this.bottomIframe=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID); this.iFrameDiv=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_DIV_ID); this.topIframe.src=unescape(this.anchor.getAttribute(‘leoHighlights_url_top’));; this.bottomIframe.src=unescape(this.anchor.getAttribute(‘leoHighlights_url_bottom’));; _leoHighlightsDebugLog(“1) LeoHighlightsPopup() (“+this.topIframe.style.top+”, “+this.topIframe.style.left+”)”); _leoHighlightsDebugLog(“2) LeoHighlightsPopup() (“+this.bottomIframe.style.top+”, “+this.bottomIframe.style.left+”)”); leoHighlightsSetSize(size); this.updatePos=function() { _leoHighlightsUpdatePopupPos(this.iFrameDiv,this.anchor);}; this.show=function() { this.updatePos(); this.iFrameDiv.style.visibility = “visible”; this.iFrameDiv.style.display = “block”; this.updatePos(); _leoHighlightsDebugLog(“3) LeoHighlightsPopup() (“+this.topIframe.style.top+”, “+this.topIframe.style.left+”)”); _leoHighlightsDebugLog(“4) LeoHighlightsPopup() (“+this.bottomIframe.style.top+”, “+this.bottomIframe.style.left+”)”); }; this.scroll=function() { this.updatePos();}; } catch(e) { _leoHighlightsReportExeception(“new LeoHighlightsPopup()”,e); }
} /** * updates the url for the iFrame * * @param iFrame * @param size * @param clickId * @return */
function leoHighlightsUpdateUrl(iFrame,size,clickId,destUrl)
{ try { _leoHighlightsDebugLog(“leoHighlightsUpdateUrl() “+destUrl); var url=iFrame.src; var idx=url.indexOf(“&size;=”); if(idx>=0) url=url.substring(0,idx); // size=1; _leoHighlightsDebugLog(“leoHighlightsUpdateUrl() size=”+size+” “+url); if(size!=null) url+=(“&size;=”+size); if(clickId!=null) url+=(“&clickId;=”+clickId); if(destUrl!=null) url+=(“&url;=”+destUrl); _leoHighlightsDebugLog(“leoHighlightsUpdateUrl() “+url); iFrame.src=url; } catch(e) { _leoHighlightsReportExeception(“leoHighlightsUpdateUrl()”,e); }
} /**
*
* This can be used to close an iframe
*
* @param id
* @return
*/
function leoHighlightsSetSize(size,clickId)
{ try { /* Get the element */ var iFrameTop=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_TOP_ID); /* Figure out the correct sizes */ var iFrameTopSize=LEO_HIGHLIGHTS_IFRAME_TOP_SIZE; /* Refresh the iFrame’s url, by removing the size arg and adding it again */ leoHighlightsUpdateUrl(iFrameTop,size,clickId); _leoHighlightsSetSize(iFrameTop,iFrameTopSize); _leoHighlightsSetBottomSize(size,clickId); /* Clear the hover flag, if the user shows this at full size */ if(size==1&&_leoHighlightsPrevElem) _leoHighlightsPrevElem.hover=false; } catch(e) { _leoHighlightsReportExeception(“leoHighlightsSetSize()”,e); }
} /** * Start the popup a little bit delayed. * Somehow IE needs some time to find the element by id. * * @param anchorId * @param size * * @return */
function leoHighlightsShowPopup(anchorId,size)
{ try { if(_leoHighlightsSnoozed) return false; var elem=_leoHighlightsFindElementById(anchorId); if(_leoHighlightsPrevElem&&(_leoHighlightsPrevElem!=elem)) _leoHighlightsPrevElem.shown=false; elem.shown=true; _leoHighlightsPrevElem=elem; _leoHighlightsDebugLog(“leoHighlightsShowPopup() “+_leoHighlightsPrevElem); /* FF needs to find the element first */ _leoHighlightsFindElementById(anchorId); setTimeout(“_leoHighlightsShowPopup(\’”+anchorId+”\’,\’”+size+”\’);”,10); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsShowPopup()”,e); } } /**
*
* This can be used to close an iframe
*
* @param id
* @return
*/
function leoHighlightsHideElem(id)
{ try { /* Get the appropriate sizes */ var elem=_leoHighlightsFindElementById(id); if(elem) elem.style.visibility=”hidden”; /* Clear the page for the next run through */ var iFrame=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_TOP_ID); if(iFrame) iFrame.src=”about:blank”; var iFrame=_leoHighlightsFindElementById(LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID); if(iFrame) iFrame.src=”about:blank”; if(_leoHighlightsPrevElem) { _leoHighlightsPrevElem.shown=false; _leoHighlightsPrevElem=null; } } catch(e) { _leoHighlightsReportExeception(“leoHighlightsHideElem()”,e); }
} /**
*
* This can be used to close an iframe.
* Since the iFrame is reused the frame only gets hidden
*
* @return
*/
function leoHighlightsIFrameClose()
{ try { _leoHighlightsSimpleGwCallBack(“LeoHighlightsHideIFrame”); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsIFrameClose()”,e); }
} /**
*
* This is used to snooze the highlights.
*
* @return
*/
function leoHighlightsSnooze()
{ try { _leoHighlightsSnoozed=true; _leoHighlightsSimpleGwCallBack(“LeoHighlightsSnooze”); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsSnooze()”,e); }
} /**
*
* This is used to snooze the highlights.
* This gets fired into the top frame.
*
* @return
*/
function leoHighlightsSnoozeTop(id)
{ try { _leoHighlightsSnoozed=true; leoHighlightsHideElem(id); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsSnoozeTop()”,e); }
} /** * This should handle the click events * * @param anchorId * @return */
function leoHighlightsHandleClick(anchorId)
{ try { if(_leoHighlightsSnoozed) return false; if(_leoHighlightsIsFrame()) return false; var anchor=_leoHighlightsFindElementById(anchorId); anchor.hover=false; if(anchor.startTimer) clearTimeout(anchor.startTimer); /* Report the click event */ leoHighlightsReportEvent(“clicked”, window.document.domain, _leoHighlightsGetAttrib(anchor,’leohighlights_keywords’),null, _leoHighlightsGetAttrib(anchor,’leohighlights_accept’), _leoHighlightsGetAttrib(anchor,’leohighlights_reject’)); leoHighlightsShowPopup(anchorId,1); return false; } catch(e) { _leoHighlightsReportExeception(“leoHighlightsHandleClick()”,e); } } /** * This should handle the hover events * * @param anchorId * @return */
function leoHighlightsHandleHover(anchorId)
{ try { if(_leoHighlightsSnoozed) return false; if(_leoHighlightsIsFrame()) return false; var anchor=_leoHighlightsFindElementById(anchorId); anchor.hover=true; /* Report the hover event */ leoHighlightsReportEvent(“hovered”, window.document.domain, _leoHighlightsGetAttrib(anchor,’leohighlights_keywords’),null, _leoHighlightsGetAttrib(anchor,’leohighlights_accept’), _leoHighlightsGetAttrib(anchor,’leohighlights_reject’)); leoHighlightsShowPopup(anchorId,0); return false; } catch(e) { _leoHighlightsReportExeception(“leoHighlightsHandleHover()”,e); } } /** * This will handle the mouse over setup timers for the appropriate timers * * @param id * @return */
function leoHighlightsHandleMouseOver(id)
{ try { if(_leoHighlightsSnoozed) return; if(_leoHighlightsIsFrame()) return; var anchor=_leoHighlightsFindElementById(id); /* Clear the end timer if required */ if(anchor.endTimer) clearTimeout(anchor.endTimer); anchor.endTimer=null; anchor.style.background=LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER; var underline=_leoHighlightsGetAttrib(anchor,”leohighlights_underline”)==’true’; /* The element is already showing we are done */ if(anchor.shown) return; /* Setup the start timer if required */ anchor.startTimer=setTimeout(function(){ leoHighlightsHandleHover(anchor.id); anchor.hover=true; },underline?LEO_HIGHLIGHTS_SHOW_DELAY_MS:LEO_HIGHLIGHTS_SHOW_DELAY_NO_UNDER_MS); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsHandleMouseOver()”,e); }
} /** * This will handle the mouse over setup timers for the appropriate timers * * @param id * @return */
function leoHighlightsHandleMouseOut(id)
{ try { var anchor=_leoHighlightsFindElementById(id); /* Clear the start timer if required */ if(anchor.startTimer) clearTimeout(anchor.startTimer); anchor.startTimer=null; anchor.style.background=LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT; if(!anchor.shown||!anchor.hover) return; /* Setup the start timer if required */ anchor.endTimer=setTimeout(function(){ leoHighlightsHideElem(LEO_HIGHLIGHTS_IFRAME_DIV_ID); anchor.shown=false; _leoHighlightsPrevElem=null; },LEO_HIGHLIGHTS_HIDE_DELAY_MS); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsHandleMouseOut()”,e); }
} /** * This handles the mouse movement into the currently opened window. * Just clear the close timer * * @return */
function leoHighlightsHandleIFrameMouseOver()
{ try { if(_leoHighlightsPrevElem&&_leoHighlightsPrevElem.endTimer) clearTimeout(_leoHighlightsPrevElem.endTimer); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsHandleIFrameMouseOver()”,e); }
} /** * This handles the mouse movement into the currently opened window. * Just clear the close timer * * @param id * @return */
function leoHighlightsHandleIFrameMouseOut()
{ try { if(_leoHighlightsPrevElem) leoHighlightsHandleMouseOut(_leoHighlightsPrevElem.id); } catch(e) { _leoHighlightsReportExeception(“leoHighlightsHandleIFrameMouseOut()”,e); }
}
/** * This is a method is used to make the javascript within IE runnable */
var leoHighlightsRanUpdateDivs=false;
function leoHighlightsUpdateDivs()
{ try { /* Check if this is an IE browser and if divs have been updated already */ if(document.all&&!leoHighlightsRanUpdateDivs&&!_leoHighlightsIsFrame()) { leoHighlightsRanUpdateDivs=true; // Set early to prevent running twice for(var i=0;i0) url=url.substring(0,idx); /* Append the text to the end */ url+=”#”+encodeURI(txt); /* Set the iframe with the new url that contains the hash tag */ topIFrame.src=url; } catch(e) { _leoHighlightsReportExeception(“leoHighlightsSetExpandTxt()”,e); }
} /*———————————————————————-*/
/* Methods provided to the highlight providers… */
/*———————————————————————-*/ /** * This will set the expand text for the Top window */
function leoHL_SetExpandTxt(txt)
{ try { _leoHighlightsDebugLog(“leoHL_SetExpandTxt() “+txt); _leoHighlightsSimpleGwCallBack(“LeoHighlightsSetExpandTxt”,”expandTxt”,txt); } catch(e) { _leoHighlightsReportExeception(“leoHL_SetExpandTxt()”,e); }
} /** * This will redirect the top window to the passed in url * * @param url * @param parentId * @return */
function leoHL_RedirectTop(url,parentId)
{ try { try{ var domain=_leoHighlightsGetUrlArg(window.document.URL,”domain”) var keywords=_leoHighlightsGetUrlArg(window.document.URL,”keywords”) var vendorId=_leoHighlightsGetUrlArg(window.document.URL,”vendorId”) leoHighlightsReportEvent(“clickthrough”, domain,keywords, vendorId); }catch(e){ _leoHighlightsReportExeception(“leoHL_RedirectTop()”,e); } _leoHighlightsRedirectTop(url); } catch(e) { _leoHighlightsReportExeception(“leoHL_RedirectTop()”,e); }
} /** * This will redirect the top window to the passed in url * * @param url * @param parentId * @return */
function LeoHL_RedirectTop(url,parentId)
{ leoHL_RedirectTop(url,parentId);
} /** * This will redirect the top window to the passed in url * * @param url * @param parentId * @return */
function leoHL_RedirectTopAd(url,parentId)
{ try { try{ var domain=_leoHighlightsGetUrlArg(window.document.URL,”domain”) var keywords=_leoHighlightsGetUrlArg(window.document.URL,”keywords”) var vendorId=_leoHighlightsGetUrlArg(window.document.URL,”vendorId”) leoHighlightsReportEvent(“advertisement.click”, domain,keywords, vendorId); }catch(e){ _leoHighlightsReportExeception(“leoHL_RedirectTopAd()”,e); } _leoHighlightsRedirectTop(url); } catch(e) { _leoHighlightsReportExeception(“leoHL_RedirectTopAd()”,e); }
} /** * This will set the size of the iframe * * @param url * @param parentId * * @return */
function leoHl_setSize(size,url)
{ try { /* Get the clickId */ var clickId=_leoHighlightsGetUrlArg( url,”clickId”) var gwObj = new Gateway(); gwObj.addParam(“size”,size); if(clickId) gwObj.addParam(“clickId”,clickId+”_blah”); gwObj.callName(“LeoHighlightsSetSize”); } catch(e) { _leoHighlightsReportExeception(“leoHl_setSize()”,e); }
} /** * This will toggle the size of the window * * @return */
function leoHl_ToggleSize()
{ try { var gwObj = new Gateway(); gwObj.callName(“LeoHighlightsToggleSize”); } catch(e) { _leoHighlightsReportExeception(“leoHl_ToggleSize()”,e); }
} “);
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