Article Marketing to Promote Your Online Business

Your online business is your vehicle to becoming a successful entrepreneur.  In order to make sure that you make the most of your efforts to promote your website,  you should begin to write articles that you then submit to high traffic directories to gain exposure.  Let the market place know that your site exists and what you have to offer.

You can have the best business or products,  but if no one knows about them,  what good is that going to do?  You have to get out there and start promoting your website if you want to flood your site with sales and to build a lasting business.

Explain Your Business and What You Can Offer…

Whatever business that you are in,  the chances are pretty good that you have much more expertise than the average web surfer does.  Write an article that explains your business field or your industry a little more.  If you have a product,  write an article that lets people know what the benefits of that product are and why they should purchase it.

You don’t want to go overboard with trying to push for a sale through your article.  Your website and your e-mails will help you to make sales.  Your articles should inform your reader and gain their trust in you and their interest in your website.  If you do a good job of this,  then you will be able to drive steady traffic to your website every single day.

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Promoting your business through Article submission

One of the best ways to promote your website and product is to write articles. This method is not only free but the easiest way to promote your website. This will generate traffic and multiply your income.

The simplest thing to do is to write articles relating to your website or product and submit them to various article submission sites. A little effort and time can increase traffic to your your website or product, increase sales and your income.

The article you submit must contain a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an instant visit, maybe even purchase your product. Having them on various article sites also makes these articles available to other web owners who may wish to publish that article on their site. In that case, your article will include a link back to your site. Visitors to that site will also read your article and click on your link.

This way your articles get more exposure and the clicks on your links will multiply. Moreover, search engines place a lot of significance on incoming links to websites, in order to determine the importance of a certain site. The more incoming links the website has, the more importance search engines attaches to it. This will then increase your web site’s placement in the search results.

Search engines besides indexing the websites also index published articles. More the articles, the better your chances of exposure.

The good thing with articles is that you can write about any thing that other people would want to know about. Since many people are now using the Internet to buy their needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

You will therefore begin to realise that the only effort on your part is to submit articles. The rest of the work is taken care of by your published articles and the search engines. There is nothing like getting more benefits for submitting free articles.

Hence, begin now. Start promoting your business through Article submission. Try writing some articles and you will be assured of the sudden surge in traffic, site link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

The Internet Marketers Secret Guide

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Site Promotion?How To Use Article Marketing Strategy As Free Website Promotion

Free website promotion may sound too good to be true. It might even remind you of the last time you tried something for nothing. Not to worry! A well executed article marketing strategy will deliver your targeted audience right to your website door. This article will reveal the basic components of an article campaign.

An overview:

The concept is certainly not new. Since the invention of the printed word, messages in one form or another have been used to inform and influence the reader for some purpose.

In contrast to printed media with its distribution costs, the internet now allows you to distribute your message through online articles via free article directories.  

Since your main objective is to move your audience to your website, your article must have a structure that both attracts and motivates the reader.

Article marketing research:

We will assume that you have a particular niche that is in demand. You now want to target an audience relative to your product or service. Consider the following before you write your article.

Audience demographics. Their problems or needs. The solution or benefit your product or service offers. The action they should take. Information about yourself, your company, contact information, etc.

Article construction:

This article will not deal with how to write an article. That information is available through an online search or an article directory help and support section.

You must know though, the points above, before you can effectively utilize an article marketing strategy. The organization and clarity of all components is critical.

Your author biography or resource must include a destination link to the website you are promoting. This should be a clearly defined path directly to your site or an information destination that will lead to your site.

A word to the wise is to keep everything informational. Some directories have very strict guidelines and many potential customers will reject an immediate hard sell.

Article marketing automation:

Opinions differ considerably concerning automation tools. Article writing software tools may be helpful. You should expect to do considerable editing though to ensure a quality article.

Original article content is always best. Who should know your market and product better than you? Additional content may be obtained for your articles from article directories but make sure to observe all terms before you use. Never plagiarize!

Submission tools are not really necessary. Manual submission to the top article directories will be sufficient. Search Alexa article directory ranking for lists of top directories.

Free website promotion:

Your article, after it is approved by the directory, will be indexed in the search engines. It will appear in the organic search results on the left hand side. Your position, among other factors, will depend upon your keywords, their popularity and competition. If you don’t have experience in keyword search, search online for free keyword tools.

Quality articles, overtime, may gain links from other sites and blogs and help you rise in index position.

Article promotion:

Once your article is approved by an article directory, promote it on any of your appropriate blogs or websites. Many directories have widgets and RSS feeds that you can make available in as many locations as possible.

Social media is also a good platform to promote your articles, as well as forums. Many people will appreciate an article over a hard sell ad.

Summary:

These are just a few basic insights to help you understand the value and potential of using an article marketing strategy for free website promotion. The best way to start is just to start. As you write you will improve, as you improve, you will see greater results.

Technorati Tags: Article, Free, marketing, Promotion, PromotionHow, Site, Strategy, website

How To Write An Article To Promote Your Site

Most webmasters, whether they are experienced or not, know the importance of promoting your website with articles. Unfortunately, many beginners do not realize the importance of a well-written article. Of course you can throw some words together and name your slop something but most article directories will reject it and who would read it anyway? As a professional ghostwriter, Webmaster and owner of three article directories, I see the type of articles that people submit and I will tell you, it is discouraging.

Before you even start your article, keep in mind that optimization wins the search engine rankings whether in an article or in your actual website. Quality key word optimized articles are very important. With this in mind, follow these steps to write your first quality key word optimized article to promote your website.

Come up with one main keyword or keyword phrase and one secondary. You will integrate these keywords into your article for optimization. These keywords do not have to be exactly the same every time. Your keyword could be ,white Nike shoes, if you use the phrase ,my white shoes are Nikes, or something similar it will be just as advantageous. For a 400-word article, I recommend using your main keyword or variation of it about 6 times. If possible try to put your main keyword into your title.

Write a description. This can be anywhere from one sentence to one large paragraph. The description will be the first thing people read so try to make it catchy. Many webmasters just write the full article and use the first paragraph as their description. Most directories will deny an article that has the same description as the first paragraph of the article. If you decide not to write a description and you just use the first paragraph, be sure not to include the first paragraph in the actual article body. That brings up to the next step.

Writing the body. There are a few things you absolutely must know you are to be successful promoting your website with articles. One of the main reasons I reject articles in my directories is for no spaces between paragraphs. If cannot stress this enough. You must have a space between each paragraph. Next, you never indent your paragraphs. We are not writing letters in school. When writing an article to promote your site, do not indent anything. Next, grammar, you do not have to have a degree in English to write an article that looks good. Most people misspell words on occasion. If you can write an article that portrays a knowledgeable person then you are on your way to success.

Writing the resource box, A.K.A. authors area. Writing a quality, key word optimized article that people will love to read will not do you any good without a link to your site. The resource box gives you the opportunity to tell your readers about you and your website. You can just put a standard link to your site in this area but search engines put your link text into consideration so it is always better to use html if the directory accepts it and use the main keyword for your site as the link text. The last thing you need to know about the resource box is that overdoing it could cause negative results. When a publisher browses through articles to post on his or her website, blog, newsletter or e-zine among many other things they are looking at the number of outgoing links in the resources box. Keep the number of outgoing links in your resource box to a minimum of two or less for best results.

The quicker you understand the information in this article and put it to use, the quicker your website will achieve top search engine ratings. Be creative, be informational and you will enjoy a lifetime of success.

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More Website Traffic From Article Writing

Without website traffic your online business will never succeed, yet it can be found for free with article writing as part of your website promotion strategy.

There is a wide variety of strategies you can adapt to drive traffic to your website, from advertising to affiliate marketing. However, most of these techniques require some form of payment. However, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic?

Here are the top six ways in which it can help explode your website traffic.

1.Larger potential audience

When you write good articles, it is a disservice to you and your website not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website and thus increasing website traffic. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. And therefore, you increase your link popularity which in the internet world is one of the most important strategies for more website traffic and a high webpage ranking. Remember that most people are looking for information online and by filling this need with your quality article, you may reap the benefit of more exposure and thus higher web traffic.

2.Free Advertising

By submitting your articles to other websites presents an opportunity to advertise your website without paying fees and increase your website traffic. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit to your website and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3.Gain High Search Engine Ranking

Another easy and free method of gaining website traffic is to create a new web page for your article in your website. Make sure you optimize your newly written article to make it search engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

4.Increase Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your website, you can simply submit an article to other sites. It is essential to include a link to your website in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings.Higher search engine rankings will most definately lead to higher website traffic for you. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Establish a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure and increase traffic, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

6.Enhance your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. The two facets of credibilty and trust could be the two most crucial things you need to not only attract new customers but also to keep your existing customers buying from you. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode the amount of traffic that visits your website and ultimately becomes your customers.

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Selling Yourself with Your Article Promotion

When it comes to promoting yourself, there is no better way to pull it off than writing articles. By submitting well-written, informative articles to online publishers, you will become an authority figure in the industry and be regarded as the one to go to. When you submit articles to online publishers, most will offer you the chance to include a short bio, as well as a link to your website. Article promotion is free advertising for you and is a great way to promote your website.

The term “free” is not often used in the advertising world of today. Many individuals and companies spend thousands of dollars each year to get their name out and try, with all their spent dollars, to bring in new clients and new visitors to their site. The fact is you don’t have to spend a penny when you submit your articles to online publishers and your website and your name will be available for all visitors to see.

The wonderful thing about article promotion is that some of the publishers allow their visitors to copy the articles and place them on other websites. They do, however, have to leave the article as is, as well as make sure the author’s name and information is attached. A way to make sure that your website is attached to the article is to include a resource box along with it and make sure your link is part of it whenever you partake of article promotion opportunities. What this means is that your article with all your information can spread all over the internet, that is if you make sure your link is used when use article promotion opportunities.

For example, if you submit 10 articles to 10 different sites, it gives you the opportunity for 100 links back to your site. But what happens when a quarter of those articles are put on 10 more sites? That’s right. You’ve more than doubled the links back to your site. Before you even realize it, you could have as many as a thousand or more links to your site.

What happens when someone is looking up information on a subject and they keep coming across information that is written by you? Instantly, you are regarded as an authority on the subject at hand. This is a major benefit derived from article promotion. The one thing that will most likely happen is that you will get a visitor to your website as they browse for more information. The fact is, by submitting informative articles that are well written and give the reader something they need; you will become an individual well-known in your particular subject. By submitting your articles to online publishers, you will find yourself in the spotlight from time to time.

To get your articles noticed on the web, you can also make sure you use keyword optimization in your articles whenever you partake in article promotion opportunities. This is great for the search engines, allowing your articles to be found quicker, therefore, bringing in more visitors to your site.

Syndicating your articles is another way to get your articles to as many sites as possible. This simply makes it much easier for website owners to put content on their websites. Because it is very easy to do, it will save a lot of time for the site owner and it’s a great situation for you as you no longer have to worry about marketing each of your articles individually.

When you get started, you’ll simply include a link on your article to allow them to publish this, as well as any other articles you currently have available for syndication. Within days, your article can be viewed on hundreds of websites and you didn’t really have to do anything but add the link to your content. Again, free advertising at its best!

If you would like to get your name and website advertised and bring in new visitors to your site, take advantage of the opportunity for free advertising by submitting well-written, informative articles. You’ll be surprised by the amount of visitors you will get to your site!

Adrian Lawrence is the webmaster of Article Alley a popular
free content directory web

sites. Please feel free to republish this article providing this resource box

remains intact with a working hyperlink to our site.

This article is free for republishing

Article Source: http://www.articlealley.com

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Free Promotion with Article Directories

If you are looking for a way to promote your website, then article directories could be just what you need. Article directories allow webmasters to post articles and such directories provide myriad benefits to webmasters.

Let’s take a look at the various benefits provided by article directories below:

1. Are you looking to promote your web site but you do not have an advertising budget? This is a common problem for webmasters and article directories provide a fast and easy solution. Once your articles have been accepted in an article directory, you will find that other members use your article in various newsletters, forums, ezines and websites and the use of your article will prompt more traffic to your website. Therefore, after submitting several articles to any one of many article directories, you will find that not only do you increase your web traffic, but you will also quickly build a returning web audience.

2. A great way to boost your sites’ popularity is by writing articles and publishing them on article directories. If you are looking to become an expert in your genre, then you can be rest assured that article directories is the fastest route to establish your expertise. After you have written and published several articles in article directories and the articles are reviewed and utilized by other webmasters all over the world, you will come to find that your name will become well known and revered as someone that really knows their business. Thus, you get the benefit of free advertising and the opportunity to build your reputation as an authority within your industry-all for free when using article directories.

3. A single article, once it has been distributed can literally appear on hundreds of websites. The free exposure gained by the utilization of article directories should not be underestimated-just as word of mouth is powerful advertising, so it is with what web visitors read on the Internet. Additionally, if your well-written articles appear repetitively on many websites, web visitors will come to recognize and appreciate your expertise and their recognition of your work will stir their desire to access more of what it is you offer.

4. Using article directories gives webmasters all of the benefits of the old pyramid selling approach without the cost. As webmasters promote your articles, you will find that the promotion continues to grow. For instance, if one webmaster promotes your article and four or five other webmasters see your article and also like it enough to use it on there site, then that one posting can lead to four or five more postings and so on and so forth.

5. So, how does your article promise you website traffic? It is fairly simple; make sure you add a biography and insist on a working hyperlink. By having webmasters add your biography and a working hyperlink along with your article, web visitors can learn a little about you and know exactly where to find more of your work when they are interested. If readers enjoy what they read, a simple click on the agreed hyperlink will instantly lead them to your site and increase your web traffic.

6. Thanks to article directories, webmasters can link up with more popular websites and gain more traffic based on the websites they have become associated with. There are many very popular sites that get literally 100,000′s of page views per month. Such views can immediately increase the traffic to your own site and later, create an increase in the direct traffic of your site.

7. Article directories provide easy solutions for webmasters looking for content. Let’s face it; webmasters don’t always feel creative nor do they always have the spare time they need to create web content. Alternatively, webmasters are always looking for content to match their sites theme and your articles can be chosen from article directories to help webmasters fulfill their need.

8. With the article directories, you will immediately improve link popularity, which also boosts the rankings of your site in search engines. Think about it; the more links on the Internet that point to your website, the higher your website ranking is. Therefore, as your articles get posted all over the World Wide Web, not only do you gain popularity in your field, but your search engine rating with parallel your popularity and subsequently increase.

9. Article directories allow you to post articles that are well written and knowledgeable. Further, the more knowledgeable the article comes across, the more interested a reader becomes in your work. Hence, with a stirred interest, web visitors will desire your expertise and will purposely seek out your latest writings.

10. Finally, after you have grabbed the attention of web viewers by using article directories, you will want to do everything you can to maintain their interests. The easiest and most efficient way to keep a viewer’s interest is to continue to write new and refreshing articles on a regular basis and submit them to article directories. This way, you can effectively derive the benefits obtained through the use of article directories on a regular and ongoing basis.

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Product Promotion through Article & Blog Submission

Internet marketing encompasses several tools and techniques to promote a website, and thereby some business. Whether it’s a product you are promoting or a service through your website, you have to follow the rigors of internet marketing to gain exposure in the market and draw the target audience towards you. In internet marketing a very useful tool is known as article submission services , wherein you will submit articles on article directories regularly to generate more and more traffic to your website. This particular technique is based on certain factors like keyword research and keyword density to catch the attention of readers and increase the visibility of your website. Using the most popular keywords will land your articles on a competitive position on search engines.

Like articles, blogs are also a good way of gaining momentum for your website. Submit as many blogs as possible to redirect readers to your website. Blog promotion is in fact one of the most successful techniques in generating traffic to a website in the easiest manner possible. All it requires is some logical utilization of key phrases and words. Since the latest submissions have better chances of figuring on the top rankings on search engines, it would be best to submit articles and blogs in bulk. For that you had best hire a professional SEO company who offers article and blog submission services, besides the usual services. This way you will save quite a lot on time and money and ensure optimum success too.

Marketing through articles and blogs has become a great way to build a better online presence today. Product promotions requires better online visibility, which can be assured in a more cost-effective and successful manner through article and blog submissions. This way you will have greater ROI (return on investments) and better scope to do more in your business later. Since professional SEO companies are more experienced and better equipped to take on such tasks you should conduct a survey on the ones who are available at your budget and fits your requirements. Make a comparative study and choose the best for you.

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Article Marketing Tips: Writing Articles for Free Advertising Online

Of all the article marketing tips I could give you, writing articles for free advertising online is likely the most beneficial to you if you currently spend money on advertising your website. There are several reasons for this, but the major reasons why article writing can bring you better results than expensive pay per click (PPC) adverts or taking a chance with reciprocal links are detailed below.

Keep in mind that Google is not keen on reciprocal links unless the page you are reciprocating with relates to the page on your website that the link points to, and the link is no good to you in any case if it is one of many others on a ‘links’ or ‘partners’ page created predominantly for such links. You only get a share of the PR of the page your link is on, not that of the ‘site’, and even that is shared between all the other links on the page.

Being one of 5 links on a page with a PR of 1 is better than one of 50 on a page with a PR of 8. If you take these article marketing tips, writing articles can offer you a form of free advertising online that Google itself provides willingly, and that can work for you for many years to come. Here is how to go about writing articles to get you the benefits that free online advertising has to offer:

1.  Write an article about your niche, using a conversational style as if you were explaining what you are writing if talking to somebody face to face – just as I am doing now in fact.  Offer interesting information that anybody involved or interested in your niche would find useful. It doesn’t have to be earth-shattering news, but what you write must be factual and show that you have a firm grasp of your subject. You want people to continue reading once they have started.

2.  At the end of your article, provide a link to your website.  You can say something about yourself if relevant, such as a brief word about your qualifications and experience if the topic warrants it, or do as I do and simply offer a link to your site for more information. You can use more than one link if relevant. When writing articles for free advertising online you should keep in mind:

a)  You should never include a live link within the body of the article.  Directories do not like these (more on article directories shortly).
b)  Only use multiple links in your resource if relevant.  Thus, I include a link to my product and also one to my Article Services website that is focused on writing articles and my own ghostwriting services.
c)  Most article directories offer a special box for your link and other details (known as the ‘author’s resource’), but if not then you should add it to the end of your article. Never write an article without a link back to your website. That’s what gets you the free advertising.

3.  Having finished writing your article, the power of writing articles and article marketing now comes into play to get you a ton of free advertising. You get that by submitting your articles to article directories. This can be done in a number of ways, the most common being:

a)  Manual Submissions
You should choose a number of the top article directories, register with them and then submit your articles manually. This will take you about 5 minutes per directory. Your articles should be submitted in plain text format, so if you have written them in Microsoft Word, copy the Word text and paste it into a text editor such as Notepad. A Google search for ‘article directories’ will give you lists of the top directories.

b)  Software Submissions
You can use software to make the submissions for you.  Most of these work whereby you enter each part of your into a box provided for it:  Title, Summary, Article body, Keyword list, Resource – parts of these will be in plain text and HTML, particularly the resource.  You then scroll down a list of directories loaded into the software, click on those to which you want to submit, and the article submission is made automatically.  You have to provide the software with your login details for each directory, where relevant (no all directories need a login), or log in to each individually.

c)  Article Submission Services
You can use a paid article submission service that will submit your articles to a number of directories for a fee – either paid individually or monthly. I use all three of these methods for my submissions for maximum exposure and best results.

d) Duplicate Content 

Don’t worry about duplicate content when you submit the same article to loads of directories and ezines. That will take a few months to come into play and you can make up for it by writing an article each week.

Using these article marketing tips on writing articles will get you free advertising online in the following ways:

A.  Your article will be published on a  number of article directories.  If you use the right directories, these will further syndicate your articles to other directories and ezines and so on.  It is viral, your articles being distributed around the internet. You get a back link to the pages stated in your author’s resource from every directory and ezine that publishes your article. That link is valuable in attaining you a high search engine listing position.

B.  People read your articles on the directories. This is fact, irrespective what others say. If you have done the job properly, these readers will possibly click on your link to visit your website for more information. Make sure that your link leads them to a web page related to the title of your article.

C.  An article published on a directory page is a single web page, just like any other.  It can therefore be listed on Google or any other search engine. I have literally tens of dozens of articles scattered around search engines on various topics, optimized for specific keywords. That’s what free advertising is, and writing articles can achieve that for you if you take these article marketing tips.

D.  Many people will copy your article as content for their own website:  to do that they must retain your resource containing your link. Writing articles just got you even more free advertising!

These are just some of the ways in which writing articles can get you free advertising online, and if you take these article marketing tips seriously then you could save yourself a lot of money on advertising costs, and get better results by doing so!

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Technorati Tags: Advertising, Article, Articles, Free, marketing, Online, Tips, Writing

Article Marketing Tips: Writing Articles for Free Advertising Online

Of all the article marketing tips I could give you, writing articles for free advertising online is likely the most beneficial to you if you currently spend money on advertising your website. There are several reasons for this, but the major reasons why article writing can bring you better results than expensive pay per click (PPC) adverts or taking a chance with reciprocal links are detailed below.

Keep in mind that Google is not keen on reciprocal links unless the page you are reciprocating with relates to the page on your website that the link points to, and the link is no good to you in any case if it is one of many others on a ‘links’ or ‘partners’ page created predominantly for such links. You only get a share of the PR of the page your link is on, not that of the ‘site’, and even that is shared between all the other links on the page.

Being one of 5 links on a page with a PR of 1 is better than one of 50 on a page with a PR of 8. If you take these article marketing tips, writing articles can offer you a form of free advertising online that Google itself provides willingly, and that can work for you for many years to come. Here is how to go about writing articles to get you the benefits that free online advertising has to offer:

1. Write an article about your niche, using a conversational style as if you were explaining what you are writing if talking to somebody face to face – just as I am doing now in fact. Offer interesting information that anybody involved or interested in your niche would find useful. It doesn’t have to be earth-shattering news, but what you write must be factual and show that you have a firm grasp of your subject. You want people to continue reading once they have started.

2. At the end of your article, provide a link to your website. You can say something about yourself if relevant, such as a brief word about your qualifications and experience if the topic warrants it, or do as I do and simply offer a link to your site for more information. You can use more than one link if relevant. When writing articles for free advertising online you should keep in mind:

a) You should never include a live link within the body of the article. Directories do not like these (more on article directories shortly). b) Only use multiple links in your resource if relevant. Thus, I include a link to my product and also one to my Article Services website that is focused on writing articles and my own ghostwriting services. c) Most article directories offer a special box for your link and other details (known as the ‘author’s resource’), but if not then you should add it to the end of your article. Never write an article without a link back to your website. That’s what gets you the free advertising.

3. Having finished writing your article, the power of writing articles and article marketing now comes into play to get you a ton of free advertising. You get that by submitting your articles to article directories. This can be done in a number of ways, the most common being:

a) Manual Submissions You should choose a number of the top article directories, register with them and then submit your articles manually. This will take you about 5 minutes per directory. Your articles should be submitted in plain text format, so if you have written them in Microsoft Word, copy the Word text and paste it into a text editor such as Notepad. A Google search for ‘article directories’ will give you lists of the top directories.

b) Software Submissions You can use software to make the submissions for you. Most of these work whereby you enter each part of your into a box provided for it: Title, Summary, Article body, Keyword list, Resource – parts of these will be in plain text and HTML, particularly the resource. You then scroll down a list of directories loaded into the software, click on those to which you want to submit, and the article submission is made automatically. You have to provide the software with your login details for each directory, where relevant (no all directories need a login), or log in to each individually.

c) Article Submission Services You can use a paid article submission service that will submit your articles to a number of directories for a fee – either paid individually or monthly. I use all three of these methods for my submissions for maximum exposure and best results.

d) Don’t worry about duplicate content when you submit the same article to loads of directories and ezines. That will take a few months to come into play and you can make up for it by writing an article each week.

Using these article marketing tips on writing articles will get you free advertising online in the following ways:

A. Your article will be published on a number of article directories. If you use the right directories, these will further syndicate your articles to other directories and ezines and so on. It is viral, your articles being distributed around the internet. You get a back link to the pages stated in your author’s resource from every directory and ezine that publishes your article. That link is valuable in attaining you a high search engine listing position.

B. People read your articles on the directories. This is fact, irrespective what others say. If you have done the job properly, these readers will possibly click on your link to visit your website for more information. Make sure that your link leads them to a web page related to the title of your article.

C. An article published on a directory page is a single web page, just like any other. It can therefore be listed on Google or any other search engine. I have literally tens of dozens of articles scattered around search engines on various topics, optimized for specific keywords. That’s what free advertising is, and writing articles can achieve that for you if you take these article marketing tips.

D. Many people will copy your article as content for their own website: to do that they must retain your resource containing your link. Writing articles just got you even more free advertising!

These are just some of the ways in which writing articles can get you free advertising online, and if you take these article marketing tips seriously then you could save yourself a lot of money on advertising costs, and get better results by doing so!

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