SEO Optimization–What's better between these 3 options?
I need to know from the experienced webmasters out there the answer to this question (thanks):
For better organic ranking, what’s better for Google’s webbot (if someone searches for keyword/phrase "sporting equipment" for example):
a. Having keywords in the URL separated by an underscore, for example "sporting_equipment.html"
b. Having keywords in the URL run together; for example, "sportingequipment.html"
c. Having keywords in the URL naturally; for example, "sporting equipment.html"
I know that (besides the quality score, relevancy of landing page etc.), Google likes having the keywords the person searches for in the destination url as well.
Thanks very much for your thoughts/experience on which of the 3 is best.
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3 Responses
Metapilot
03 Mar 2010
webeno
03 Mar 2010
it doesn’t matter
cobo0402
03 Mar 2010
The best thing is to have a domain sportingequipment.com, if you don’t have that then there is no difference between what you wrote down. What Google likes the most is the content and how you use the keywords. You can learn more at http://www.bhsource.net it goes into details about SEO subjects
You forgot option d. "hyphens"
At Metapilot, we get this question quite often from our clients. Option d. is best. Hyphens are the best way to separate words in your URL according to Matt Cutts (Google’s Spam Engineer). Next best is an underscore and finally, running them all together. Your Option C doesn’t actually exist because web servers will insert a character into the spaces (typically a % sign) and the bot will see the % and not the space between the words.