Quick Question About Different PPC Search Engines?
I have a quick question about doing PPC in Google Adwords, MSN Adcenter, and Yahoo Search Marketing. I’m familiar with keyword and bidding strategies in Google Adwords. I’m wondering if there should be any difference in the way I do things in Yahoo Search Marketing and MSN Adcenter.
In Google Adwords, I start off with a list of exact match keyword phrases, then I take the good peforming keywords and add broad and phrase match of those keywords. Should I do the exact same thing in Yahoo Search Marketing and MSN Adcenter? Or should I just use broad match for all the keywords since there’s going to be less search volume on Yahoo and MSN? Is there any other significant difference between the PPC services that I should note of?
2 Responses
Dr. M Suliman
17 Apr 2010
Rank On Top, Inc
17 Apr 2010
Mank sure your content and seo is done first, then see were you rank, if you seo your site and generate hits/clients then that actually shrinks the need to even use ppc marketing, unless your source is referrals or affiliate payper click is basicly paying to be on top,
well.. one of the things that I always recommend is doing things the easy way. I don’t like trying keywords and phrases and changing them till I find the most profitable ones. alternatively, I check the keywords that are used by the most successful competitors and then copy them, it saves you alot of time and money.
check out this video to find out yourself.
http://uk.youtube.com/watch?v=LOS6cF0i4gk
regarding your question about you Yahoo in comparison to Google Adwords, I think you should see this video, you won’t beleive it, but I must admit he is the expert in keyword war. have a look yourself:
http://uk.youtube.com/watch?v=dfOWgWa-3Bo
now to be honest I am not sure if his guide will actually teach you anything, but his success is phenomenal. and I checked his wedsite he is using clickbank and at least that gives a 60 days money back guarantee if you didn’t find his guide useful.
good luck