People in advertising/marketing, please answer college student's short survey!!?
MARKETING RESEARCH SURVEY
( ) Male ( ) Female
Age ____
1. Highest Level of Education?
( ) High School
( ) 2-year college
( ) 4-year college
( ) Masters
( ) Ph. D
( ) other ________________
2. Which college(s)/university(s) did you attend?
-
-
3. College major? ____________________
4. Current job title? ___________________
5. Do you think potential employers favor individuals with advanced college degrees or those with only an undergraduate degree and more work experience?
( ) Education
( ) Experience
Why? ___________________________
6. Does your company and/or clients prefer the use of internet advertising over traditional media (i.e. newspapers, television, magazines)
( ) yes
( ) no
( ) does not apply
If yes, why? ______________________
7. Please select all of the following statements you agree with:
( ) The internet is the best thing that has happened to advertising.
( ) Products will still do best in traditional media outlets.
( ) Traditional media outlets are a thing of the past.
( ) Newspapers are dying and soon will be obsolete.
( ) Advertising and marketing still require talent and creativity.
8. If your company and/or clients utilize internet advertising, which one or more of the following types is preferred?
( ) social networking sites (facebook, myspace)
( ) Google/search engine ads
( ) blogs
( ) commercials within internet TV sites (hulu.com, mtv.com etc.)
( ) banner ads
( ) pop-up advertisements
( ) other ______________
10. What is the best part about your job? Why?
11. What is one piece of advice you would give to someone looking to pursue this career?
this is a real survey for school…we are researching our possible careers, i know its a strange assignment, sorry
2 Responses
Nolla
31 Aug 2010
Tony
31 Aug 2010
Seems like this is not really a school survey. Seems like your just not sure, whether you’re in marketing or thinking about it I am not sure. I have done many things in my life and it now seems I am in marketing. I live by the wise words that Mark Twain once said. “I will never let school get it in the way of my education.”
But to answer what I can:
Male
1.High school
2.N/A
3.N/A
4.Self employed President
5.My opinion 50/50
6.Currently the internet is under utilized a 2007 study said only 3% of thenations marketing is online. What you talk about in Q:8 is almost what internet marketing 2.0 is
7.(just another branch ) The internet is the best thing that has happened to advertising.
(The recession will not effect the internet as much ) Products will still do best in traditional media outlets.
(news papers are actually profitable they just have to much debt from trying to buy up small papers in the early 00’s during the boom) Traditional media outlets are a thing of the past.
(not when there is bailout money lol ) Newspapers are dying and soon will be obsolete.
(and always will ) Advertising and marketing still require talent and creativity.
8.
9.
10.I get to spend time with my family
11.If you enjoy what you do you will never work a day in your life.
Female
Age 24
1. Highest Level of Education?
4-year college
2. Which college(s)/university(s) did you attend?
- Monash Uni, Melbourne, Clayton Australia
-
3. College major? BA (Communications)
4. Current job title? Creative Strategist
5. Do you think potential employers favor individuals with advanced college degrees or those with only an undergraduate degree and more work experience?
( ) Experience
Why? Bceause at the end of the day it’s the "practical" part which matters. Everyone can learn the "theory" but when it comes to "application" it’s when it truly matters.
6. Does your company and/or clients prefer the use of internet advertising over traditional media (i.e. newspapers, television, magazines)
yes
If yes, why? It’s more effective than conventional media and faster
7. Please select all of the following statements you agree with:
The internet is the best thing that has happened to advertising.
Traditional media outlets are a thing of the past.
Advertising and marketing still require talent and creativity.
8. If your company and/or clients utilize internet advertising, which one or more of the following types is preferred?
social networking sites (facebook, myspace)
Google/search engine ads
blogs
10. What is the best part about your job? Why?
Able to come out with "insights" that relate to consumers
11. What is one piece of advice you would give to someone looking to pursue this career?
Always be ready to adept with diff media outlets esp online. Get aquiented be it creting widgets, fb pages fro your groups or other means i.e.: twitter to promote your brand. the online platform is every-changing and you should start to learn more about it now.