Hello,

The page rank of a website, any website depend on a number of factors. However, the trick is not to over-bother yourself with too many details in order to avoid making mistakes.

Here are some basics ideas for you:

1) Search engine loves fresh contents. So add keyword rich contents every other day or least one a 2 weeks.

2) Add quality links every day to your home page and inner pages. You can achieve this in many ways: articles submission in directories, forums etc

3. Use keywords in titles and h2 of contents

I believe these 3 basics are very important, but it will still help you to learn more from solid programs such as SEO book: http://www.seobook.com/rf/idevaffiliate.php?id=1945 You can also read more ideas below:

The number AND quality of inbound links that your site has. ^_^