Looking to grow our ad agency. What related services or offerings do you recommend?
We have 9 employees. We’ve been growing by about a 20% per year clip in revenue. We’d like to grow faster. We offer print design: catalog, direct mail, brochures, etc. and web/interactive: e-commerce, website design, etc. In addition we offer search engine marketing, video production, telemarketing, media scheduling, email marketing and a few other related services. What lucrative services are we overlooking? What are the trends showing? Should we resell a product or service?
6 Responses
optionnumber8
27 Feb 2010
julie l
27 Feb 2010
Adding a consulting marketing arm to help with new product introductions starting from the media side.
Provide brand loyalty consultation services
Search engine optimization and website usability, not just design
targeting specific industries that you already have expertise or go after expertise that is new.
Inventory your employees skills (especially untapped skills) as part of your brainstorming on where to take your company.
Most important stay focused, stick with areas that you have core competencies, and areas that have links i.e., new offerings to your existing customers. Costs much less to retain a customer than to gain a new one.
evyl_temptryss
27 Feb 2010
This all depends on the target audience. You don’t go selling powerchair for seniors on internet chat rooms. What type of products are you trying to sell.
For a younger generation, I would suggest hitting all the teen and twenty somwthing sites (Myspace, youtube). Go where they shop. Hit the malls, or anything inside or outside the malls. Offer free goodies and incentives.
It is very hard with out kowing the types of products or services you intend to sell, and who you sell to.
InspectorBudget
27 Feb 2010
Congratulations on the success and growth of your business.
You are obviously doing things right and you shouldn’t try and fix what isn’t broken.
SCORE is a national nonprofit where retired senior corporate executives volunteer to mentor and guide entrepreneurs like yourself, to achieve success. SCORE volunteers can help you refine your business plan, marketing strategy, and advice on minimizing taxes, etc
Look up the local SCORE chapter in your hometown; they will be happy to help.
trobo_man
27 Feb 2010
Here is something you may be interested in. You can communicate with people strait to their desktop and know if they opened their message. You can build massive amounts of free advertising through viral marketing. This was launched on the 6th of Oct. Maybe you can use it.
http://www.DesktopLightning.com/TWBGlobal
itsdoro
27 Feb 2010
You should start a market research division, including the implementation of focus groups and surveys. When your customer comes in for one advertising service, get them to spend money on research as well.
market research would be a good thing to do and then you would know what your cleints need too as well as yourselfs