How to track results of website promotion?
For a marketing project, I’m supposed to generate ideas for a marketing promotion for an online retailer. They want to know exactly how many people buy their products online strictly because of the promotion they’re doing.
I thought of the obvious "discount code" to prove they bought the product through the promotion. Any other ideas??
One Response
tiggsy
04 Mar 2010
Promote a unique url. For example, instead of mydomain.com/product-name promote mydomain.com/different-name.php Then set up a page that increments a counter stored in a database, and immediately redirects to the correct page.
Simple