If you know the basics of HTML then this might help you.

Search engine optimization steps for a web page

Title

The HTML Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.

Keywords

The HTML meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.

Description

The HTML meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.

Keywords in Headings

Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.

Web page text

It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the HTML Body section of the web page.

Keywords in Alt Tags

Every HTML picture "image" tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.

Keywords in Anchor Tags

Every HTML hypertext link "a href " should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.

Robots.text file

Make sure there is a robots.text file in you web site directory. This is a text file created by the webmaster, which will guide the search engines crawler when indexing a web site.

There are some cases in which one might not want to have some web pages indexed. This way through the use of robots.text, one will have control over which pages will be indexed and made available to the search engines.

User-agent: *
Disallow: /tmp/
Disallow: /data/

HTML code validation

Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some HTML errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no HTML errors.

Links

Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.

Registering with Directories and Search Engines

It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.

Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.