How do you calculate CPMs for online advertising (based on impressions)?

One Response

bermanap
24 Feb 2010

Take your total cost and divide by impressions divided by 1,000. If you are paying $500 for 1,000 impressions, you have a CPM of $500

1000 impressions / 1000 = 1
$500 / 1 = $500 CPM

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