Good techniques and strategies used for online advertising?
So I have a type of job question. How would you go about getting the attention of employers by email. If it is a great offer from a real and completely legal site all it’s for is to put advertisements on our site for a very very low price. I’m new and doing some research before I get the training. What do you think would keep the reader in without them jumping to the conclusion that is Spam before they read it and would help (not convince because it sells it self) but more assure them this is a great deal?
Any help would be great thanks! 
One Response
Chris d’Ar
20 Feb 2010
The best method that I know to teach people in this way is to create content that people are looking for. First decide who your target audience is and begin to look at the situation through their eyes. what questions would you have? Why would participating in the program benefit you? What is the ROI? (Return On Investment)
You can then create content that answers those questions. One method is to create search engine optimized content. Articles, blog posts, websites etc…
I’m a major advocate of establishing yourself as a thought leader. Hubpages, and Squidoo are article content websites who receive priority from Google if structured properly. Establishing yourself as a thought leader doesn’t only involve promoting just your product or service. Lets say you start a blog on the subject you are working on. Lets assume you sell ad space on your website. You can blog about it. Utilize the Keywords companies would be searching for to expand there horizons. Talk about the industry in general give statistics and success stories. Talk about the dangers and benefits. but keep the product sales to a minimum.
This creates a non hostile environment where potential clients don’t worry about getting a pitch. Clients can get the answers they are looking for and get educated about the topic at the same time. You establish yourself as a thought leader on the subject so you’ve built clients for life. Not to mention you can earn money from the blog if done properly. You’ll be known by Google to create quality content and will get higher rankings for your keywords and you can track your progress through google analytics.
Set up an automated email campaign through aweber.com and leave an opt in option for people who visit your site. It’s a lot of work but the results are astounding, and it’s not as hard as most people think. The people who opt in to your e-mail list will be loyal followers for life.
I’ve created a kind of Marketers resource library that is geared toward helping marketers learn the tips and tricks from the real masters of internet marketing, you should check it out some time if you are interested. Good luck in your endeavors,