If you’ve started looking into this in any detail, I’m sure you see it’s a fairly complicated process.

I have one piece of advise. Stick to the basics first. http://www.webdev101.com/tips/search-engine-results-page-serp/

Once you’re able to get this accomplished you will see yourself starting to move up in the results but make sure you always keep this stuff in mind as new and existing sites are being re-crawled daily and rankings constantly change.

If you would like me to take a look at your site and give you some quick tips on how you can optimize, feel free to contact me.

http://www.webdev101.com/contact/

you want to make sure that you have a lot of relevant keywords in your meta tags first off. you also need to have a lot of html text on your page. fill out your alt tags for all your images. you also want to avoid duplicate content as the spiders will disregard them.

These are general guidelines that may vary from search engine to search engine:
1. Keywords should be relevant, applicable, and clearly associated with page body content.

2. Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)

3. Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)

4. Redirection technology (if used) should facilitate and improve the user experience. But understand that this is almost always considered a trick and is frequently a cause for removal from an index.

5. Redirection technology (if used) should always display a page where the body content contains the appropriate keywords (no bait and switch).

6. Redirection technology (if used) may not alter the URL (redirect), affect the browser BACK button (cause a loop), or display page information that is not the property of the site owner or allowed by agreement without sound technical justification (ie, language redirects).

7. Pages should not be submitted to the search engines too frequently.

Additionally, you need to make your site sticky. This means you need to have a content rich site that makes your users stay at your site longer than your competitors.

Build inbound links to your website.
Most of the directories online charge a one time fee to review your site and add it to their index. Here are three of my favorites:
http://www.avivadirectory.com/cgi-bin/affiliates/clickthru.cgi?id=kahmer
http://www.kahmer.com
http://www.joeant.com
The more inbound links to your site, the better you will rank
with Yahoo / Google / MSN.

Search engine Optimization is the best. people always search what they want.they are more specific.U can attract more people to ur site by knowing about SEO. Check out the following link for Search engine optimization strategy guide and discussion forum plus monthly newsletter with latest SEO trends & Strategies
Did you know that it’s still possible to attract 1,000s of qualified buyers to your website every month (i.e. FREE traffic!) using the organic search engines?

Link is:
http://www.marketingtips.com/searchmarketinglab/t/904065