The kind of search engine optomisation you pay for (SEO) is more aking to paid advertising where your item is seperated out from a normal listing and brought to the top, these spaces are paid for by the keyword and payment is made by click on a word for word basis. For example you could pay for your site to be listed at the top every time someone enters the word ("shop"), and you may bid 10p per click which would only be charged anytime saw your link and decided to click, if others want access to that word they will bid against you for that key word, and the most popular keywords have been known to fetch $10us +.

You can optimise your position in the search engine for free by doing the following:

1) chose a domain that has one or more kywords that someone would use to get to your site and redirect it to your site. eg. if you sell fishing rods buy http://www.fishingrods.com or fishing__rods.com and redirect it to http://www.marksfishing.com

2) make good use of meta tags, these are hidden pieces of code which tell search engines spiders what the nature of your pages and ensures they are registered and catalogues correctly.

3) Have others link to your site and link to other peoples site.

4) Make your site link to at least 50% of it’s content from the first page

5) register your sites existence with all the major search engines so that the robot knows where to go.

Hope this helps.

If you really do wish to pay to be at the top, some services will take paypal which can be connected to a bank or you can take out an account abroad.

Try and get links from relevant websites