Expert: Video needs content development
Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run content vying for attention amidst the user-generated content. How can brands better connect? Throught better content.
Read more on BizReport

Discover expected to strike online micropayments deal
Discover Financial, the Riverwoods-based company best known for its credit cards, is expected to announce as early as Wednesday a deal that will bolster its presence in the alternative payments industry.
Read more on Chicago Tribune

Technorati Tags: Advertising, Latest, News, Online

TRUSTe Wins Key Customer Contracts in Europe, Increases International Momentum for TRUSTed Ads Privacy Platform
SAN FRANCISCO, CA–(Marketwire – 07/19/11) – Today, TRUSTe, the leading online privacy solutions provider and largest provider of Online Behavioral Advertising (OBA) compliance solutions with over 10 billion icon impressions per month, announced that its TRUSTed Ads platform has been awarded new customer contracts with leading advertising platforms that serve the European market, further …
Read more on Marketwire via Yahoo! Finance

ShopSavvy Named Finalist in 2011 Online Retail Awards
Top shopping app cited for overall achievement in mobile experience for retail consumers.Dallas, Texas (PRWEB) July 18, 2011 ShopSavvy, the leading mobile shopping assistant, has been named a finalist in the overall achievement category for mobile in the 2011 Online Retail Awards (ORAs), the only international awards dedicated to recognizing the excellence of website and mobile experiences …
Read more on PRWeb via Yahoo! News

Cronote Announces the Remind Button – A Groundbreaking Internet Advertising Solution
The Cronote Remind Button turns website visitors into returning customers. Visitors will be able to schedule email and SMS reminders about online products.Irvine, CA (PRWEB) July 18, 2011 Cronote, a web-based company that provides SMS (text message) and email reminders, is launching the beta version of its Remind Button. The button is designed for website owners seeking to turn visitors into …
Read more on PRWeb via Yahoo! News

Technorati Tags: contracts, Customer, europe, Increases, International, Momentum, Platform, Privacy, TRUSTe, trusted, Wins

Customers Are Going Mobile… Bring Your Business Mobile With TransMobile.
TransMobile online announces free trial account for mobile marketing customers.Boca Raton, FL (PRWEB) July 16, 2011 TransMobile Online, a leading mobile marketing company, is revolutionizing the world of mobile marketing. By offering a comprehensive, all-in-one mobile marketing plan, TransMobile provides a unique method of delivering Text, Email, and Instant Messages while simultaneously posting …
Read more on PRWeb via Yahoo! News

Girls urged to strip for Putin’s presidential campaign
An online campaign has been launched in Russia urging young women to support Prime Minister Vladimir Putin in a presidential vote by taking off their clothes.
Read more on TVNZ

Technorati Tags: Bring, business, Customers, Going, Mobile, TransMobile.

How Analytics Are Shaping Social Games
Data mining and customer tracking are familiar concepts from online advertising, but an article at the Guardian examines how metrics and analytics are becoming a big part of the social games people play as well. This merging of games and advertising sounds just as distasteful as you might expect: “Whereas traditional games are about creating big macro-environments for player exploration …
Read more on Slashdot

Local Online Business Listing Hijacking: Protecting Your Identity
Many businesses, local search platforms, and social networks suffer from listings hijackers. Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for their own benefit…
Read more on Search Engine Watch

Why TV Companies Couldn’t Care Less About Original Online Video
Editor’s note: The following guest post was written by Ashkan Karbasfrooshan, founder and CEO of WatchMojo . The rise and proliferation of cable grew the total pie for television, leaving networks with bigger businesses even if their share of the pie shrunk. While the network-to-cable shift was evolutionary, the television-to-web transition is revolutionary. Nonetheless, TV’s Traditional Media …
Read more on TechCrunch

Technorati Tags: analytics, games, Shaping, Social

Good prospects for Catcha
ACE Market-bound Catcha Media Bhd, a regional leader in online media and advertising sales, aims to grow its business organically and through synergistic acquisitions. And there’s much room for that, based on research data provided in the company’s prospectus.
Read more on The Star

10. Good prospects for Catcha
ACE Market-bound Catcha Media Bhd, a regional leader in online media and advertising sales, aims to grow its business organically and through synergistic acquisitions. And there’s much room for that, based on research data provided in the company…
Read more on The Star

Technorati Tags: Catcha, Good, prospects

Online petitions only hold potential value: ROOT ISSUES
The Internet age promises amazing powers of action with minimal effort. But sometimes it really is too good to be true. Case in point: online petitions.[...]
Read more on Barrie Examiner

Amazon to take online sales tax issue to Cailf. voters
Amazon, the world’s largest online merchant, has an ambitious and far-reaching new agenda: It wants to rewrite tax policy for the Internet era.
Read more on Chicago Tribune

Technorati Tags: Advertising, Latest, News, Online

Study: Ad networks not honoring do-not-track promises
Some online advertising networks continue to track Web users after tracking opt-out requests, even though the networks have promised to honor those questions, according to a new study from Stanford University’s Center for Internet Society.
Read more on Computer World Australia

Technorati Tags: donottrack, honoring, Networks, promises, Study

Consumer Watchdog Asks FTC To Probe Online Advertising Firms’ Deceptive Practices; Stanford Security Lab Study …
Contact: John M. Simpson, +1-310-392-7041; Carmen Balber, +1-202-629-3043
Read more on PR Newswire via Yahoo! News

Google Q2 Crushes Street Ests; Shares Soar In Late Trading
In a clear sign that the online advertising market is alive and well, Google this afternoon posted much better-than-expected Q2 results.For the quarter, the Internet search giant reported revenue ex-traffic acquisition costs of $ 6.92 billion, well ahead of the Street consensus at $ 6.55 billion. Non-GAAP profits of $ 8.74 a share beat the Street at $ 7.86. Overall revenues were $ 9.03 billion, up 32 …
Read more on Forbes via Yahoo! News

Raising Money Online Securely and Simply: New Website click2cause.com Puts the Fun in Fundraising for International …
Launched in Spring 2011, click2cause.com is set to revolutionize online fundraising. This simple and secure site gives worthy causes instant Internet presence. Fundraisers set up profiles in minutes, share easily through social networks, and eliminate the need for new websites or web pages. click2cause.com provides everything causes and charities need to raise money online; safely, securely …
Read more on PRWeb via Yahoo! News

Technorati Tags: Advertising, Latest, News, Online

Chicago Marketing Agency Simplified Solutions Launches Linked-In and Facebook Advertising Campaigns to Promote Law …
Chicago online marketing agency, Simplified Solutions, launches a marketing campaign including micro-targeted social media, email marketing and paid search advertising to promote The John Marshall Law School’s advanced degree programs.(PRWEB) July 12, 2011 Chicago marketing agency Simplified Solutions recently launched online advertising, email and social media campaigns to promote advanced …
Read more on PRWeb via Yahoo! News

Companies continue online tracking despite company privacy policies: study
Six online advertising industry firms continued to use active tracking cookies despite promising in their privacy policies to stop tracking consumers after they opted out of targeted ads, according to a study from Stanford University Security Laboratory.
Read more on DMNews

Technorati Tags: Advertising, Agency, campaigns, Chicago, facebook, Launches, linkedin, marketing, Promote, Simplified, Solutions

IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research
With the online advertising industry in need of more rigorous tools and systems for understanding campaign performance, the Interactive Advertising Bureau has unveiled “Best Practices for Conducting Online Ad Effectiveness Research.” Written by Marissa Gluck of Radar Research and prepared in collaboration with the IAB Research Advisory Board, it provides online ad market stakeholders with a …
Read more on Business Wire via Yahoo! Finance

When Your Online Presence Hurts You: 3 Things to Avoid Sharing Online
Having an online presence is a great way to stand out from the crowd, whether you’re a job seeker looking to get noticed, or an experienced advertising executive looking to promote your startup.
Read more on Business Insider

Technorati Tags: Best, Conducting, Effectiveness, Online, Practices, RESEARCH, Unveils