Q&A: Is there a place I can recruit people to sign up to test the beta launch of a professional networking tool?
Question by –: Is there a place I can recruit people to sign up to test the beta launch of a professional networking tool?
In return, they’d get access to this free site which is an online scheduling and networking tool. I am deliberately not mentioning the site because I don’t want to be accused of advertising. I’ve tried to offer it to members of bar associations and other professional organizations but they all want us to buy ads and we are not at that stage. We are looking for a member base to let us know what improvements we can make.
Thank you. It is not specifically for lawyers, we are just trying to reach out to professional organizations because we feel like this could be a useful professional networking and scheduling tool. It happened to be designed by a lawyer for his own needs and he would now like to offer it to the public.
Answer by Bill the marketing dude
If it’s a general tool, useful to any professional, I’d look for highly-connected users of other professional networking sites (LinkedIn comes most immediately to mind) and offer to make it available to them and their networks.
If it’s really specific to lawyers, I would look for Yahoo! Groups and other online networking sites that are specific to lawyers and offer them access.
I strongly recommend the book, “Linked” by Barabasi (I’ll wager you already have a dog-eared copy…) – in his terms, you want to find the few hubs with a large number of links and influence them to try your site. They’ll get you the best input and influence others to try it, too.
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