Any good books or publication (recent ones only) on Web Analytics or Online marketing measurements?
- I need advance level material – not beginners guide
- Not Jim Sterne’s book please – thats a great book but I need something more recent and up-to-date
- covering overall online marketing – not Search Engine only.
3 Responses
Wise_Elder
28 Feb 2010
Luiseme
28 Feb 2010
Check out this week’s edition of The Economist ‘Rocket Man’, there is a special report on Internet Advertising.
Spice
28 Feb 2010
online marketing techinques?
There are a ton of resources available. Check out my sources, they include books, articles, and a website dedicated to web analytics.