Search Engine Marketing – A Powerful Marketing Tool

Search Engine Marketing – A Powerful Marketing Tool

Search engine marketing is a powerful marketing tool to generate online leads and make your online business successful. It is the process of promoting your website through search engines such as MSN, Sina, Ask.com, NexTag, AOL, Google, Yahoo, Altavista and AT&T Worldnet.

Enhance Your Online Business via SEM Service

Search engine marketing (SEM) may consist of the following components – organic search engine optimization (SEO) and pay per click advertising (PPC) on SERP (Search Engine Result Pages). Implement an effective paid and natural search marketing strategy to achieve your online goals. Search engine marketing companies provide creative and innovative solutions to develop a strong and positive Internet presence. They specialize in providing SEM services including:

• Natural search engine optimization
• Keyword analysis
• SEO copywriting
• Search engine submissions
• E-commerce shopping cart solution
• Link popularity services
• Search engine friendly web sites
• Email marketing
• Blog support services
• Paid inclusion management
• ROI tracking and reporting
• Site analysis
• Web analytics

Benefit from High Search Engine Rankings for Your Website

Develop a comprehensive plan to increase highly qualified traffic to your website, raise brand awareness, dramatically increase your sales and ROI (Return On Investment), keep your existing customers, gain top search engine ranking, implement ethical marketing practices, attract inbound links, grasp more business opportunities, expand your web brand recognition and establish a successful website.

Internet Marketing and Web Promotion Solution

To be successful in today’s e-commerce industry, SEM is indispensable. Effective search engine marketing is the easiest way to attract targeted customers. There are numerous search engine marketing companies in the United States, with years of experience in the field. These firms have highly qualified SEO experts, marketing specialists and copywriters to help you meet your online marketing goals.

Search engine marketing services offered by Viral SEO Services includes search engine optimization, content management, viral marketing, Pay Per click advertising, link exchange and link popularity building.


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Important Points To Remember Before Hiring An Offshore Website Promotion Company

Important Points To Remember Before Hiring An Offshore Website Promotion Company

These days many internet marketers are looking forward to hire offshore website promotion companies for their SEO campaign as it is a cost effective solution. After all, if you are entering into a new online business or busy in developing your existing business, you need to focus on your main business. And, in such scenario, offshore website promotion companies are the best option for you. Your online marketing campaign is not only to get top search engine rankings, but also to develop a user-friendly useful website that comply with the search engine norms. So it is better to take the help of a professional website promotion service provider.

If you search on the web you can find myriads of offshore website promotion companies that provide internet marketing services. But, selecting a reliable service requires your minimum knowledge of search engine optimization. And, the important point is to know what you expect from your service provider. However, there are certain things that you must consider while hiring an offshore website promotion company.

Warning Signs
If your offshore SEO service provider promises you to bring top search engine rankings in unreasonably least period of time, be aware. It might be using some blackhat techniques to achieve its target. Many search engine marketing companies are manipulating the meta tags to fool search engines. Besides, other unethical techniques such as cloacking, doorway pages, keyword stuffing, and hidden texts are against the search engine norms and can lead the search engines to penalize your website.

Ask your offshore website promotion company to discuss all the strategies of online marketing before starting the campaign and provide reports on the website’s performance in the search engines in regular interval of time. Moreover, opt for the SEO service provider that follows organic SEO techniques.

Expenditure
Although hiring an offshore website promotion company is a cheaper option than creating an in-house team for the purpose, some expert companies charge high for their services. In such situation, you have to compare the prices and services provided by few SEO service providers and then take you decision. However, it is important for you to know what you want from your internet marketing campaign.

High service cost doesn’t always mean better service and low cost of service shouldn’t generate a negative idea about the quality. By doing researches you can find many affordable website promotion companies to do your job effectively. You should remember that the optimizing cost of your website should be included in your advertising campaign. Now, it is up to you to decide how much you want to spend on your online campaign.

Your Contribution
Your contribution is imperative to develop a successful online marketing campaign. You should devote some time to learn about search engine optimization. While discussing the strategies of internet marketing with your offshore website promotion company, you must put forth some of your ideas and the requirements from the advertisement.

There is no dearth of information regarding offshore website promotion service providers on the web. Your task is to find the reliable one for your advertising campaign.

Bergstrom-seo.com is an emerging SEO Company that delivers exceptional search engine visibility through its new Offshore Website Promotion to its clients who are located around the world. Its services entail keyword-based content development, website optimization, strategic link building, and social media optimization.


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Win Online With This Website Promotion Plan

Win Online With This Website Promotion Plan

You may have the most liquid, creative, appealing business web site in your chosen field but if your promoting and promotional efforts do not bring users to your internet site it is useless. An critical of your website promotion plan successfully is knowing what pages of your site your users are viewing most frequently and for how long and what pages they are on when they exit your website.

Get the Facts About Website Promotion Plan Here


Tracking Software is required to compile this information and once you begin building these reports, you will be ready to correctly decide ways to improve your web site and the net sales process for your selling and promotion.

Every businessman wants to have a web selling and website promotion plan and the following goals should be obviously revealed in that plan:

1. To get instant, lower cost traffic to your website.


2. To check the conversation rate of web traffic into sales.


3.


To reassure that putting your online marketing and website promotion plan on car pilot will continue to successfully grow your business.

For the new Internet business owner, testing your internet site before fully launching your selling and promotion campaign can be tough. There are some simple processes that any new business owner should pay close attention to when testing your website promotion plan.


Those are as follows:

1. Ordering Process

The Ordering Process must be designed in such a fashion in order not to exclude a Web beginner. The best plan is to assume that the customer buying from you has never purchased online before.


2. When taking a look at your sales copy you must pay attention to pay close attention to how tempting your headlines are, how obviously outlined defined the advantages of your product are, that any assure you offer is both distinguished and obviously enunciated and ultimately that you invoke a robust call for your patron to take action.


3. Your opt-in offer, be it a newsletter, etc, must be visually prominent. Growing your Opt-in list lets you to contact your clients in order to present new offers, new products, and so on. time again till they say otherwise. This is a valuable tool to use. In your website promotion plan.


4. If you make them jump thru too many hoops you will begin to lose their interest.


Having a clear idea of how your internet site is viewed by your potential customers will help you tailor your website promotion plan and your advertising efforts in order to fit their desires. The site will become more well-liked as your purchasers will know that you are delivering what they are trying to find and doing it in a clear, concise and appealing way


Have A Winning Website Promotion Plan

.

Ralph is actively seeking ways to promote alternative energy and reduce our carbon footprint. We hope you enjoy this article.


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Effective Search Engine Ranking Services

Effective Search Engine Ranking Services

If you have never given a thought to Search Engine Optimization ranking of your web site, it is high time you started thinking about it, if you don’t want to be left behind in the race of online competition. Whether you are an owner of a content web site or an online retail shop owner, you should know where your site stands in the search engines rankings.

Search engine ranking is the status of your web site on the search engine. High search engine ranking is important for your web site because most of the time, a visitor might not have the patience to check all the search engine result pages. It is the normal tendency of the visitor to keep into the web sites that are displayed in the first two to three pages of the search results. Hence, if your web site has a higher ranking then you can be certain that it will be featured in the first two pages or till the fourth page of the search engine results. High search ranking results increasing web traffic towards your web site. So, the higher your ranking more will be your site’s business traffic. If your site is not SEO friendly then it will be featured in the last pages of the search result where visitors hardly go & you will not receive any traffic. One company that can help you in making an effective online presence on the web and attract potential customers that offers search engine ranking optimization services.

Benefits of High Search Engine Ranking:
Once you are able to get improved web site search engine ranking, there will be an increased flow of potential customers. As a website visitor purposely searches for specific product & services, he or she at the same time might prove to be a potential customer who wishes to buy the product online. Hence, the website visit might strike a potential deal which becomes revenue for your company. To put it simply, a higher search engine ranking increases your business.

Top Search Engine Ranking Services By Business Promotion Technologies:
If you are looking for a top search engine ranking service for your web site, At Business Promotion Technologies, you will get a wide range of search engine marketing services which can increase your site’s search engine ranking & website positioning. Business Promotion Technologies also offers Web site designing and development services. Avail the various top search engine ranking services by Business Promotion Technologies and see your business grow by leaps & bounds with high search engine rankings. For more information on Search Engine Optimization SEO, Social Media Optimization SMO, Pay Per Click Advertising PPC, Link Building, Direct Marketing, Internet Marketing, Search Engine Ranking Optimization, and Website Promotion Services in India, visit http://www.businesspromotiontechnologies.com

Shelly Arora is a successful Search Engine Marketing consultant having helped over 50 businesses increase their visibility and sales online. She writes on topics like SEO, SEO Services India, Search Engine Marketing, Web Design India etc.


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Search Engine Optimization Or Pay Per Click

Search Engine Optimization Or Pay Per Click

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

 

Pay-Per-Click – PPC

 

PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. for more details visit to overall marketing strategy, both platforms will deliver the goods.

www.offline-promotion.com .For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions.

 

Search Engine Optimization – SEO

 

As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

 

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

 

Marketing Marriage

 

Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings. For more information logon to www.keyword-swipe.com. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings. SEO is important because it covers most of the key areas that marketers need to address while selling and advertising online – it generates awareness, it leads to acquisition of customers and conversion of visitors to customers, and optimizes the marketing efforts to target buyers.

 

PPC and seo marketing are not mutually exclusive. When married together as part of an

 

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Website Age – An Important Part Of The Google Pagerank Algorithm

Website Age – An Important Part Of The Google Pagerank Algorithm

In any Google SEO effort, one of the most important elements that is outside the control of any SEO Expert is the age of your domain name or website. Most people are not aware that the age of your website is an important aspect of Google’s PageRank algorithm. Our testing has found that using the best Search Engine Optimization practices there is a limit that will be reached as to the keywords that we can reach top 10 results in. For example, if you are optimizing your website for keywords that have a monthly search volume of over 10,000 searches, you should expect to be able to reach top 10 organic search results no sooner than 4-6 months after you register your web site and begin your SEO efforts.

We have tested these numbers and have arrived at the following conclusions. Google won’t rank new websites for keywords that get very large monthly search volumes for the simple reason that it has to give an advantage to the older, more established websites that have endured the longest. This actually makes sense. With the ever-more marketing nature of the internet and the enormous number of sites that are simply created to exploit user information from visitors, and how quickly they come and go, the number 1 measure of how relevant a website is can only be determined by their age.

Keep in mind that an old website that continually changes focus and topics will also be tagged as a new website, this practice is to avoid websites who have legitimately gained ranking from using their web status to then promote marketing products or services.

Lesson to learn here: plan ahead, focus your site with good planning ahead of time, so that it only requires small changes during your SEO strategy and not major topic changes.

Go to http://www.google-seo-services.com and navigate through our SEO Forums or SEO Tips sections for all the free Google SEO information you may need. This information will help you achieve Top 10 Google SEO Results.

Or for Computer Hardware, visit our main site http://www.galonet.com and browse all of our extensive help sections

Gabriel LopezSeco
Certified Google SEO Professional


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Is there a blog topic that brings in the most revenue when advertising?

I want to know if there is a certain subject that I can write about that will bring in the most money? I use Google AdSense and Infolinks and I want to optimize the earnings on my site.

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How do you post pics on blogs on myspace?

My cousin made an icon site and she asked me this question. She thought I was an HTML master. I know a lot about HTML but I don’t know how to post pics on the blogs on myspace. I tried and it didn’t work. Plus, how do you disable HTML on the blogs so I can put a code with out even showing the pic or something? Help me please!
No wonder it didnt work… I forgot to add the "=". But I want to know how to make the HTML code show on the blog so I can show how to put it on profiles… Thanks again!

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Blog Marketing For Realtors and Agents – How to Get a Flood of Free Search Engine Traffic!

Blog Marketing For Realtors and Agents – How to Get a Flood of Free Search Engine Traffic!

What Realtor or agent wouldn’t want masses of free traffic beating a path to their website or blog? We spend countless hours and small fortunes attracting prospects to our websites and cell phones, trying to turn them into profitable clients. Wouldn’t you rather have a marketing technique that ran on auto-pilot, sent you a constant stream of targeted prospects to your site or blog and cost you mere pennies or even nothing at all?

I’m going to warn you right off the bat. This marketing tool is a little bit technical but not too bad if you hang in there. If you are not familiar with internet marketing and blogs in a general sense, there will be a bit of a learning curve for you. It’s well worth the small hassle to learning this marketing technique. Trust me. I’m no “techy” so if I can do this, you certainly can.

This marketing technique builds upon knowing what a WordPress blog is. If you’re unfamiliar with WordPress or blogs in general, check out WordPress’s site and the rest of this article will make much more sense.

So now that you know some of the basics of what a WordPress blog is and what a Studio theme/template is for your blog, we can go a little more in-depth about “search engine optimization” (SEO) marketing for your blog, which is what’s going to drive all that wonderful, free, targeted traffic to your blog.

“Search Engine Optimization” (SEO) is a big term but the concept is simple. And it’s a great marketing idea for us Realtors or agents to learn if you want free traffic visiting your website or blog.

Let me explain…

You know when you do a Google search for something and a list of website results are returned that match your search term you typed in? There are usually pages and pages of results but you only look at the first 1-2 pages, right?

Well, if you look in the upper search bar, you’ll see the total number of results that Google found, which is usually in the millions. You’d have to go through pages and pages of results to see the millions of website results.

So how do some of these websites owners have the marketing genius to get listed on the first 1-2 pages while the other millions of websites stay at the bottom of the results? SEO marketing!

There are ways to optimize your website so that search engines like Google, Yahoo, MSN, Bing, etc. rank your website to be most relevant to what the person is searching for. Therefore, you get rewarded with a higher ranking on the results page and get more traffic to your real estate website or blog.

Tons of SEO companies and tech guys try to “game” the search engines so their sites come up as the #1 or #2 result. The problem is that search engines like Google are changing their requirements all the time so it’s almost impossible to artificially get higher rankings.

But of course, there are some foundational ways to get higher rankings and most of them directly relate to the content on your site.

The content on your site, or the text/words, is one of the main aspects search engines scan to evaluate your website. This is why I think blogs are so effective because you are constantly writing new, relevant content for search engines to find.

You can do the same thing with regular static websites but it’s tougher. You’d have to constantly update and add new content, which is much more time consuming and technically difficult than with a Word Press blog. Plus, Word Press is much more user-friendly for “non-techy” Realtors or agents like me.

Here’s where we start to get a little more technical so buckle up…

Within your WordPress blog, there are tools called “plugins” that software developers have made to enhance different aspects of your Word Press blog. They’re incredible for all aspects of your marketing.

Many plugins are free, some cost a little money. They’re easy to install; you just search for the plugin you want, download it and activate it and “Forget about it!” (sorry, that’s my best Italian impression).

For example, I use a plugin called “Contact Form 7″, which automatically creates a contact form on our “Contact Us” page. I don’t have to deal with any programming, coding, HTML or any of that junk. I just download the plugin, adjust the settings and it’s up and running on my Word Press blog. It seems like programmers have thought of a solution like this for anything you can think of. It’s fabulous!

But the plugin that I want to camp out on and tell you about is called “ScribeSEO”. It’s specifically built for you to get higher search engine rankings with your Word Press blog.

Since most of us web surfers don’t look past the first 1-2 pages of results when searching, we need to get our Realtor or agent blogs up as high as possible on those results pages, right? Of course, that assumes you want free, automated traffic.

This is going to be a little tough to picture if you haven’t seen or used a WordPress blog but we’ll try it anyway. When you write a post for your blog, you’ll be writing a Title, a Description and the actual Content (or Body) of your blog post.

The title you write will show up on the search engine results page. Go ahead and do a search on Google right now so you know what I’m talking about. See that blue colored “headline” for all the results? That’s the title. Just like any other marketing piece, the title or headline is vital to catch your prospects attention. So put extra effort into this part.

Underneath that title will be your description, which will tell the surfer what your post is all about, in a nutshell. See it? It’s usually about 2 sentences long, right under the blue colored title.

The content of your blog post won’t show up on the search results page but search engines will still be scouring that content with their little robots.

What ScribeSEO does (after you’ve written your title, description and content), is it scans those 3 aspects of your blog post to see how likely it is to be “favored” by the search engines and achieve higher rankings in the search results. Make sense? If not, just know that those are 3 big keys to focus on.

Now, there are certain “keywords” that people commonly search with, like “Seattle real estate” or “real estate jobs”. Search engines want to see good keywords in your title, description and blog post content.

This is what ScribeSEO does for you; it analyzes these 3 areas and gives you a score from 1-100. The lower the score, the more work your post needs in order to be “optimized” for the search engines. The higher the score, the easier your blog post can be picked up by the search engines.

If you get a low score like I did, an embarrassing 39, ScribeSEO gives you a list of recommendations of items you need to fix or change. It could be as simple as starting your title with a better keyword or using more hyperlinks in your post content. It might suggest that you lengthen your blog post since most search engine like to see a certain minimum number of words.

One thing that happened to me yesterday was that ScribeSEO said I didn’t have ANY keywords in my title, description or content. What the heck? I was dumbfounded. I don’t remember the topic I was writing about but I know it was something specific.

One of the ScribeSEO suggestions was to add more keywords to my content. Again, I forget what the topic was but let’s say it was “marketing”. I went through my blog post and added the word “marketing” a few more times. I hit the button to re-analyze my post and it picked up the keyword “marketing”, just as I hoped. I added it to my title and description and what do you know; I got a score of 100.

The cool thing is that ScribeSEO tells you exactly what you need to fix and how to do it. It’s perfect for Realtors or agents like me who need clear, step-by-step, non-technical directions.

After you make the recommended changes, you can re-analyze your blog post again and see if your score has gone up. It’s possible to get 100 on every one because I’ve done it, so far. Ok, I’ve had to make changes and re-analyze a few times on a single blog post but I’m always determined to get 100. It’s like I’m trying to beat the program or something.

The frustrating thing was when I went to make changes to a score of 79 and got a 39 when I re-analyzed my blog post. I was ticked! But it was my fault. I was trying to be cool and make the changes I thought ScribeSEO would say instead of just following them step-by-step. That’s what I get! In the end, I got 100 though. Yee haw!

The thing I don’t like about ScribeSEO is that it costs money. It’s not really a valid gripe, I just wish everything was free. The pricing options really aren’t bad at all, especially when you consider how much traffic this one marketing tool can get you.

Remember though, you need to use it with a Word Press blog. I think you can use it on regular websites too but I’d recommend going with the blog since it’s that much better for ScribeSEO marketing.

They also have a free “test drive” so you can try it out. Frankly, I didn’t know if I would even be able to work the dang thing so I did the test drive first and got comfortable with it. After that, I was sold!

Anyway, I hope this marketing idea wasn’t too hard to follow along with. If you’re a “techy” you’re probably saying, “Dude, give me a break. I already know this stuff.” And the rest of you are thinking, “Blog what? Search eng… huh?” In either case, this is a great marketing tool to use and learn more about.

Now go close some deals!

Josh Sanders is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA.

Shiloh Street University is an online marketing school for Real Estate Agents, dedicated to Creating Wealthy Agents through World-Class Marketing by providing step-by-step video lead-generation tutorials.

Get your “FREE 5 Day Sneak Peek” at http://www.ShilohStreetUniversity.com


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The Social Media Marketing Age Has Arrived

The Social Media Marketing Age Has Arrived

Marketing is an industry that changes drastically as every year goes by. Over the course of the past few years, the industry has seen a shift like it hasn’t seen since its inception. The advent of the Internet certainly shook the world, but it took the introduction of social media to really blow the roof off. Social media has changed the way many people live their lives, and has certainly changed marketing to a drastic degree. One thing is for sure, and that is if you aren’t involved in social media marketing, your business may very well be doomed. Welcome to the next generation.

Many people wonder what the term “social media” really means. After all, it is a fairly loose, catchall umbrella term. While this may bear some truth, it should not work to underestimate social media’s importance. In general, social media is thought to be any virtual platform that allows the user to take control and actually broadcast about his or her life. Whether the reason behind this is that people love to talk about themselves or that people love to hear others talk about themselves (it’s probably a combination of both), social media is here to stay. Ignoring the trend is no different than ignoring the automobile; we’re not going back in time in the near future.

Social media gives the strategic marketer a veritable treasure trove worth of tools to make use of. While many people think of social media just being made up of website such as Facebook and Twitter, the full-range of the spectrum proves that there are hundreds of options for the social media marketer to take advantage of. Take blogging, for instance. Many people view blogs as being sources of either hard fact or personal accounts, and don’t take into account the fact that blogging can be used to promote products & services. A smart company will have an interesting, accessible blog, as this will heighten the interest of the consumer. Learning to use blogging technology can take your business to levels unforeseen.

While blogging is useful, there’s a reason why sites like Facebook and Twitter define social media – they’re extremely popular, and each holds millions of members that are all targets for various forms of marketing. Sure, posting banner ads on Facebook will likely get your website more traffic and may even help to increase business. The real potential, however, is setting up a Facebook page devoted to your products or services. As with blogging, you’ll want your Facebook page to be attractive and interesting to read, complete with pictures and commentary.

Have you ever considered how effective a simple tweet about a new product you’ve released can be? Many people don’t even think about how useful Twitter can be to a marketing campaign. The bottom line is that Twitter’s popularity is higher than it has ever been, and making use of the service for marketing can be very effective.

Start using social media today and watch business increase!

Steve Duval is an internet entrepreneur who is showing others the many ways of making money online today. He teaches simple techniques that anyone can use to earn money online http://www.expressincomes.com


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